a reply to:
SuperVision
So you can't disclose it?
The former owners can't, of which I am one. It's a contract thing.
The very short version of a very long story...
ATS became increasingly popular after 9/11/2001, so much so that it regularly exceeded the monthly bandwidth allotment of the original (cheap)
hosting.
I proposed to fund (and perform) the upgrade to a dedicated server and acquire advertising as a test to see if the site could pay for itself. It
worked. A small group formed a legal entity and obtained a low-six-figure investment for further expansion of services.
By 2009 ATS was regularly averaging 6+ million unique visitors a month, and Google invited me to their HQ to show their internal publisher support
team how we were able to keep user-generated-content within their ad rules. I was full-time devoted to ATS. The advertising funded several ventures
into book publishing, television concepts, video, podcasting, and radio... and a seven-server custom build provided by RackSpace.
In 2013, social media began "taking the air" out of sites like ATS, but we still had lots of potential, and a major site code and design update was
completed with a sophisticated (at the time) mobile web app core.
By 2018, several factors impacted the online ad market -- mostly an overwhelming glut of inventory, driving down available ad revenue. I had to find
alternative income, as ATS was quickly approaching a zero day were ads would not support hosting.
At that time, in partnership with tech people I knew at the Internet Advertising Bureau, I created some simple code that would detect when a visitor
is blocking ads. Ad-blocking visitors (only logged-in members during the test) were presented with a humorous "WHY U BLOCK R MONEY?" images. Members
revolted. Chaos ensued. Entitled people didn't give a sh
it about the years of blood sweat tears that went into making ATS into what it became,
and keeping its heart pumping. So I said fvck it. That's when we looked for a buyer.
A fan of the site with a large stash of $$$ from mostly crypto investing stepped forward. After several conversations, it seemed a perfect fit.
His original tech person was good, and I helped him understand the architecture... old as it is/was. He apparently didn't work out.
Darko appeared. I tried to hep him. He got weird and banned me. So here we are.
Edit to add: the sale price was a distressed fire sale. At the close of the transaction, we were not able to keep paying for the reduced hosting fee I
negotiated with our hosting provider.
edit on 24-4-2024 by TheSkepticGuy23 because: (no reason given)