Bud Light, Your Reputation Is a Mess and There’s No Easy Fix

The subject is an article that appears on Yahoo Finance as written by Barron's but unfortunately its a pay site. So even these guys want to churn some coin on this BLT sandwich.

So, all those Globalists New World Order types behind the curtains attempting to take down the USA and Europe by forcing minority opinion on the majority seem to be getting pounded up their arse aren't they. I was on Yahoo Finance this morning looking at the stock market and took a peak at BUD. The stock is in a free fall as the 16,100 and 200 Moving Average is in tank mode. I am not against transgender's but am against having a minority population shoving their thingy up my you know what and indoctrinating children as to their lifestyle. Its totally Nazi and smoking Joe needs to tone it down now. I also think that former VP at Bud Lite was into kink and probably rewarded the model with a Bud Lite advertising contract. Hell even the gay men in the USA are against Bud Lite.

Memo to Bud Lite: Many transgenders are drop dead beautiful and you would never know. So why is it you picked this one?

So here we go as its direct from Barron's.

Plus memo to merika, take yer country back! I reckon as what happens behind the barnyard door should stay behind the barnyard door.

Bud Light, Your Reputation is a Mess

Heres a snippet:

About the author: Nick Puleo is founder and CEO of Comsint, a strategic communications firm.

We all saw what happened. No sense kidding ourselves about that. You screwed up, Anheuser-Busch InBev . Big-time. Bud Light got canceled. Twice. And as a result, your brand hemorrhaged sales.

Screw-ups happen, of course. Clearly, you started out with the best of intentions. But those good intentions cost you 8% of your share price. Companies that venture into the culture wars always face the risk of alienating someone. That’s what happened here, and it wasn’t necessarily a problem. The problem was that you apparently didn’t recognize the impact your actions could have and didn’t have a plan to deal with potential fallout.

Now your reputation is in a nosedive. There’s no easy fix here, least of all a carefully worded statement. We’re decades past the time when a business can take a half-hearted stand and then walk away from it.

But let’s slice deeper. For starters, let’s ask what you as the No. 1 brand in your market have done right throughout this fiasco. Unfortunately, the answer—with all due respect and no offense intended—is almost nothing.

MORE FROM BARRON’S
Boycott Hits Anheuser-Busch’s Other Beer Brands
The Controversy Over Dylan Mulvaney, Explained
It’s Not Just Bud Light. How Companies Are Fighting Back Against the War Over ‘Woke.’
OK, you said you’ll give $500 bonuses to front-line employees—delivery truck drivers, sales reps and merchandisers—vulnerable to angry consumers. Kudos. But much too little, too late.

What yo

a reply to: Waterglass

I think the best description I have read is that Bud's rep and brand was built on being basically inoffensive in every way, even as a beverage - it's just a bland,inoffensive thing.

They done gone and mucked that up. They forgot they have competitors who provide the same experience.

a reply to: ketsuko

I also read that Target is now a Target as they went down this same "woke" path. For centuries alternate lifestyles were allowed to coincide and actually flourish in a Christian dominated society. This also goes back to ancient Greece and prior to.

But now they have risen up in the ranks of politics and want to destroy everything else unlike them.


Phooy

a reply to: Waterglass

The fix here would be for the LGBTQ+ community to step up and advocate for this company because the company, at the very least, tried to portray inclusiveness and the company should not suffer because of it. And IMO the only reason they are losing money and customers is because the LGBTQ+ community took a hissy fit and walked away.

They threw the baby out with the bath water. Shame.

www.fastcompany.com...#:~:text=Then%20there's%20its%20two%20decades,ally%20to%20the%20L GBTQ%20community.

a reply to: Waterglass

Article without paywall at link.

Very often if you search the URL at an archive site there will already be a copy of paywalled articles with wide circulation.

I wouldn't drink a Bud Light with Dylan Mulvaney's mouth and you holding the can, but that's nothing new nor the result of five o' clock shadow coming to the uncanny valley. Consumer marketing and the social engineering of political paradigms are two things that don't combine together well in a healthy society. It only works when blind consumerism is the societsl driver. This will fail to achieve whatever their claimed goals are, but will still cause endless grief to people just trying to live their lives. Maybe that is the only real goal.

At this point my consumption of advertising is for the ridicule, comedy, and schadenfreude. The more people that wake up to it the more fun it gets to watch it unravel.

a reply to: quintessentone

They shouldn't have done any of it in the first place. There was no reason for any of it. They tried to be "woke" and paid the price for it.

They are a beer company, they make beer, they are not a political organization.

originally posted by: PorkChop96
a reply to: quintessentone

They shouldn't have done any of it in the first place. There was no reason for any of it. They tried to be "woke" and paid the price for it.

They are a beer company, they make beer, they are not a political organization.

They have been advocating for inclusiveness for the last two decades and no slump in sales. This reeks of transphobia and/or hate with some of their customers and the LGBTQ+ community walking away when they should be advocating for their attempt at inclusiveness, IMO.

I've been as vocal as anyone about the dangers of the Trans Agenda and Trans Ideology -- specifically, the Trans Activists pushing a political Trans Agenda -- but this pushback against Bud Light is frankly disgusting.

Bud Light teamed up with a Trans person to market their product to the Trans community on their social media account. This was never a nationwide public advertising campaign. Bud Light wasn't shoving anything down anyone's throat. Bud Light wasn't forcing anything on anyone. If it weren't for # stirrers, no one that didn't "follow" this person would have known. Trans people are allowed to drink beer... and Bud Light is allowed to both market to them and sell it to them.

Where was this outrage when Target decided to let men into women's bathrooms and changing rooms? Where's the outrage over Target selling little girls swimsuits with "pockets" for little boys to tuck their willy into? When are we going to hear demands to boycott Target???

Trans people drinking beer isn't a threat or a danger to anyone.... but we sure can't say the same about men in women's bathrooms or changing rooms. Or about children being manipulated and exploited.

But where's the outrage? I sure don't see it.

ETA: I stand corrected --

Conservatives Boycott Target Over Sales of Chest Binders and ‘Tuck-Friendly’ Bathing Suits for ‘Transgender’ Children

Finally.

originally posted by: quintessentone
a reply to: Waterglass

The fix here would be for the LGBTQ+ community to step up and advocate for this company because the company, at the very least, tried to portray inclusiveness and the company should not suffer because of it. And IMO the only reason they are losing money and customers is because the LGBTQ+ community took a hissy fit and walked away.

They threw the baby out with the bath water. Shame.

www.fastcompany.com...#:~:text=Then%20there's%20its%20two%20decades,ally%20to%20the%20L GBTQ%20community.

Why should LGBT support a company because they made a failed attempt to pander to a subset, of a minority, of an offshoot of their membership? Bud wasn't trying to promote positive social change, they were trying to capture part of an already exploited minority market and to earn good-(boy) points for their future ESG scores.

Are LGBT people not dealing with their own problems? I feel like maybe the global corporation should just take the bump and call this one a loss. Next time they should think before they try to pander to controversial niche groups that have no market share of anything except hormone therapy.

I think LGBT should reject both the gross pandering and being forced into a box because political narratives.

originally posted by: Ksihkehe

originally posted by: quintessentone
a reply to: Waterglass

The fix here would be for the LGBTQ+ community to step up and advocate for this company because the company, at the very least, tried to portray inclusiveness and the company should not suffer because of it. And IMO the only reason they are losing money and customers is because the LGBTQ+ community took a hissy fit and walked away.

They threw the baby out with the bath water. Shame.

www.fastcompany.com...#:~:text=Then%20there's%20its%20two%20decades,ally%20to%20the%20L GBTQ%20community.

Why should LGBT support a company because they made a failed attempt to pander to a subset, of a minority, of an offshoot of their membership? Bud wasn't trying to promote positive social change, they were trying to capture part of an already exploited minority market and to earn good-(boy) points for their future ESG scores.

Are LGBT people not dealing with their own problems? I feel like maybe the global corporation should just take the bump and call this one a loss. Next time they should think before they try to pander to controversial niche groups that have no market share of anything except hormone therapy.

I think LGBT should reject both the gross pandering and being forced into a box because political narratives.

Your wish came true, LGB minus the T from now on.

a reply to: quintessentone

In what way have they been "advocating for inclusiveness"? They advertise to their beer drinker, usually middle aged males, how is that inclusiveness?

It's always funny how that is the first thing people run to in cases like this, "transphobia". Such a lame excuse.

originally posted by: PorkChop96
a reply to: quintessentone

In what way have they been "advocating for inclusiveness"? They advertise to their beer drinker, usually middle aged males, how is that inclusiveness?

It's always funny how that is the first thing people run to in cases like this, "transphobia". Such a lame excuse.

Read the entire article at the link and try not to gloss over. Note: No pushback with drag queen inclusiveness.

Bud Light has spent decades and billions of dollars making its brand a part of culture. The Bud Bowl—a Super Bowl-themed, stop-motion animated game between Bud Light and Budweiser—captivated beer drinkers in 1989. More recently, in 2018, the brand made the gibberish “Dilly Dilly” an unexpected part of pop culture that also boosted sales; and for the 2019 Super Bowl, mingled with Game of Thrones dragons. Then there’s its two decades worth of Pride advertising and partnerships with advocacy organizations like GLAAD, all positioning Bud Light as an ally to the LGBTQ community.

AB InBev is a truly elite marketer. There’s a reason it’s the first-ever company to win back-to-back Cannes Lions Creative Marketer of the Year titles. Instead of backing down, Bud Light actually had a unique opportunity to win over new customers and fans by embracing the ideals it has purported to have every Pride Month since 1995. And it wouldn’t have had to go as far as one enterprising TikToker, who mocked up fake Bud Light billboards that just said, “lol crybabies.”

Instead of worrying about the impact on its sales of right-wing media and commentators, Bud Light should be considering the unintended impact of its silence.

Carrie Davis, chief community officer at The Trevor Project, says that it’s important to remember that young trans people are four times as likely to attempt suicide compared to their peers. Not because they are inherently prone to suicide, but because of increased bullying, rejection, discrimination, and violence. The Trevor Project estimates that each year, more than 1.8 million LGBTQ youth in the United States seriously consider suicide. That’s at least one attempt every 45 seconds.

“It is incredibly troubling to see major brands submit to bad-faith actors who will not be satisfied until transgender people are invisible from public life,” says Davis. “Right now, we need business leaders, corporations, and elected officials to send messages of hope and support to our young people, not to fuel dangerous rhetoric or entertain debates about the existence of trans people. Transgender people exist, we’re not going anywhere, and we deserve to live our lives without fear of mistreatment for simply being who we are.”

www.fastcompany.com...

Summary:

Right-wing crybabies - LGB community shame on you.

originally posted by: quintessentone
a reply to: Waterglass

The fix here would be for the LGBTQ+ community to step up and advocate for this company because the company, at the very least, tried to portray inclusiveness and the company should not suffer because of it. And IMO the only reason they are losing money and customers is because the LGBTQ+ community took a hissy fit and walked away.

They threw the baby out with the bath water. Shame.

www.fastcompany.com...#:~:text=Then%20there's%20its%20two%20decades,ally%20to%20the%20L GBTQ%20community.

Then they're idiots if that's how they show inclusiveness. Inclusiveness was them not having a message that only people who know what a man and woman are can drink their product. It was open to all without any labels or promos for certain groups.

It was all fun and games and justice when they shut down a private bakery that didn't want to bake a cake for a gay wedding, but when the rest of society shifts to a brand that doesn't cater to a single group, they lose their minds in a "how dare you" kinda way. Like, if you want to drink it then drink it, if you don't then don't. Why get mad at the people who want no part of it.

a reply to: Boadicea

It had to start somewhere.

Maybe it is simply Bud's misfortune to be that example. After all, you can look at just about every instance of major pushback, and wonder why the rebellion didn't happen sooner.

originally posted by: LSU2018

originally posted by: quintessentone
a reply to: Waterglass

The fix here would be for the LGBTQ+ community to step up and advocate for this company because the company, at the very least, tried to portray inclusiveness and the company should not suffer because of it. And IMO the only reason they are losing money and customers is because the LGBTQ+ community took a hissy fit and walked away.

They threw the baby out with the bath water. Shame.

www.fastcompany.com...#:~:text=Then%20there's%20its%20two%20decades,ally%20to%20the%20L GBTQ%20community.

Then they're idiots if that's how they show inclusiveness. Inclusiveness was them not having a message that only people who know what a man and woman are can drink their product. It was open to all without any labels or promos for certain groups.

It was all fun and games and justice when they shut down a private bakery that didn't want to bake a cake for a gay wedding, but when the rest of society shifts to a brand that doesn't cater to a single group, they lose their minds in a "how dare you" kinda way. Like, if you want to drink it then drink it, if you don't then don't. Why get mad at the people who want no part of it.

The people who want no part of it have been drinking bud without issue even after this company included gays, drag queens but now because trans - nope won't have any of it. BS man.

a reply to: quintessentone

Maybe it was celebrating how Dylan is a woman?

He's not, but he makes his living telling us all how to better women. He is a controversial figure.

originally posted by: quintessentone
a reply to: Waterglass

The fix here would be for the LGBTQ+ community to step up and advocate for this company because the company, at the very least, tried to portray inclusiveness and the company should not suffer because of it. And IMO the only reason they are losing money and customers is because the LGBTQ+ community took a hissy fit and walked away.

Maybe if they hadn't caved.

That was the biggest faux pas.

originally posted by: ketsuko
He's not, but he makes his living telling us all how to better women.

I frequently listen to and take advice from people I don't respect. It's how I got so far in life.

originally posted by: ketsuko
a reply to: quintessentone

Maybe it was celebrating how Dylan is a woman?

He's not, but he makes his living telling us all how to better women. He is a controversial figure.

And how do drag queens not celebrate feeling like a woman?

originally posted by: ketsuko
a reply to: Boadicea

It had to start somewhere.

Of course it did. But why pick the least offensive and oppressive target? How does it hurt anyone if Bud Light markets to particular population? It doesn't.

Motives matter.

Maybe it is simply Bud's misfortune to be that example.

Obviously!!!

After all, you can look at just about every instance of major pushback, and wonder why the rebellion didn't happen sooner.

And 99 times out of 100, the straw that breaks the camel's back is the one that goes way too far.... the instance that no sane person can accept. Bud Light marketing to Trans people isn't that straw.