originally posted by: JAGStorm
I like what I like and I am not changing.
This is especially true when it comes to soaps, detergents and things like that.
You are a victim of advertising brainwashed by greedy parasites who fight over tiny percentages of market share, let me explain...
Years ago, I worked at a British design packaging company who had Lever Brothers for their main client covering the UK and Europe but the process is
similar the world over. We designed the packaging for things like PERSIL, RADION, DOVE, OMO, etc.
Part of the process involved mock ups of new designs for market research, the kind that fills a room with housewives and asks them about the LOOK and
SMELL and GIMMICK of the products to see which would sell best.
The product function inside the pack was almost irrelevant.
As part of the process, we recieved endless samples of existing products to base new designs on, and as a result, we would need to empty all the boxes
and containers so as not to have accidents in the studio.
30 litre buckets for washing detergent powders, liquids, blocks, cleaning liquids and soap bars etc. Seperate uses but brands mixed together.
Workers were allowed to take what they wanted for normal use, we had tons of the stuff.
WE knew it was all basically the same stuff because we were the ones who read the ingredients and description text in detail day after day for years.
It was our job.
Point is... the products are just basic SOAP in fancy forms, constantly updated and formulated in MINUTE DEGREES to convince customers it is a
wonderful "New Formula", "Better Than Ever", blah blah blah. Slogans are their psycological key and they are the hooks that trap people for sometimes
a lifetime and they cost YOUR pocket for nothing more than a sense of entitlement when you graze the shelves in supermarkets having been
psycologically manipulated by cool and clever and expensive adverts on TV screens and in the press.
The advertising costs are CRAZY and that is what you mostly pay for with a brand name. NOT THE PRODUCT because of high quality. You pay a high price
for BRANDING.
A "BRAND" is what cattle get. It's a sign of possession.
We also used competitor products a lot for the marketing and design and there was no way to tell which was which compared to the Lever Brothers
products once something was unpackaged. The proof was there when we took things home from the pooled rescources in the buckets and bins and used them
for ourselves.
SOAP in different forms with nice smells.
And the WASTE!!! OMG!
By the time an updated pack was released, we were working on the next, it was a production line of obsolescence to keep the masses HOOKED in feeling
privaleged and able to afford "The Better Then Ever New Fast Acting Super Formula".
Sometimes it pays to understand what something REALLY is, and I have played the man behind the curtain when it comes to flushing money down
drains....LITERALLY.
A great product sells itself by a great reputation and doesn't need constant changing.
It's SOAP in many forms in many smells in different packets folks. It ALL gets disposed of to mother nature when it's served it's purpose.
No wonder she's pissed!
Don't be brainwashed by large corporations because your pockets are bigger than others or you will be branded.
Mooo!