#TheBestMenCanBe #Gillette

The message I get from it is, be a good role model for your son. But I'm not an incel.

originally posted by: LordAhriman
The message I get from it is, be a good role model for your son. But I'm not an incel.

I think me and a good majority of men don't need a company telling us how to raise our sons. I buy a product to do a specific task, sell me on that product, do not make a far left propaganda video and try to disguise it as a razor commercial.

originally posted by: LordAhriman
The message I get from it is, be a good role model for your son. But I'm not an incel.

LOL! I showed the commercial to my husband last night, then asked him what he thought of it. I didn't tell him about all the controversy. He looked at me like I had three heads and said, "It's a commercial telling good guys to stand up to the bad guys." I asked him if he was mad and he looked at me like I had three heads again. "No." I asked him if he took it personally or if he thought they were talking about him. He said, "Yeah, I try to be a good guy. Why? You don't think I am?" I of course assured him that I think he's the best!

I just found it interesting that whereas so many men (and women) seem to think the commercial is talking about them as bullies, my hubby thought it was talking about him as one of the good guys. Funny ain't it how people identify themselves???

On a more serious note though, he also said he's had to deal with these kinds of guys on his crew before, and had to fire a couple over the years.... but most just bail after one talking to. Stomp off in a hump and never come back.

16 pages of grown men crybabying over the idea of not fanboying being a neanderthal since I posted yesterday. All we've gained from that is the knowledge of exactly which members have yet to have their balls drop and become legit adults.

Two folks seem to have achieved that and the wisdom that comes with enough to get the hint, though. I'll leave their posts here & bold the pertinent parts that seem just not able to hit any brain cells going in one ear & out the other of most.

originally posted by: Propagandalf
I like the ad. The death of chivalry has been a great loss for masculinity.

originally posted by: chr0naut
a reply to: toms54

Aggressiveness does not equal manliness.

Criminals are basically looking for an easy way out. They are weak.

The truly masculine and strong carry families when money is tight and work is hard. They don't look for the easy payout that might hurt someone else. They think of consequences and are quiet, long suffering and self controlled. They cannot be bought.

They WILL do what is RIGHT, rather than what feels nice.

I think that the advertisement will offend only those whose philosophy of life and ethical stance is for the selfish and the easy.

None of this is difficult to understand, nor do. The resistance & vitriol just shows how too many rely on cheap and easy rides through life with aggressiveness instead of working a little harder toward better outcomes and paths towards the ends. The ends do NOT always justify the harsh means used.

originally posted by: YouSir

originally posted by: InTheLight
Lame response - don't keep trying YouSir.

Ummm...sorry...62% of women have fantasized about being forcefully ravished/raped by a hero figure...

They buy 1.44 billion dollars a year in books with those themes repeatedly enacted through each chapter...

That’s like...a lot...

Just keeping things in perspective...

YouSir

Private kinks & fantasies are not the same as an action unless you're a really twisted sociopath giving Augustus a run for his money, though. I like gay guy-on-guy porn, but it doesn't translate to real life beyond a sexual rise. We've discussed this distinction on ATS before, people have really short memories...

a reply to: Nyiah

You can talk like that all you want. The men here don't really see this as an essay on how a real man should act in society. We see it as a commercial for a product you probably don't even use. Call us crybabies all day long. At the end of that day however, we will not be giving our money to Gillette.

originally posted by: toms54
a reply to: Nyiah

You can talk like that all you want. The men here don't really see this as an essay on how a real man should act in society. We see it as a commercial for a product you probably don't even use. Call us crybabies all day long. At the end of that day however, we will not be giving our money to Gillette.

You obviously took offense for a reason, and it hit close to get that reaction. Think a little deeper about the why end of that.

Also, shave with whatever you want, who cares? I prefer Gillette myself, sharper blades for the Bavarian Forest that grows on my legs as opposed to women-leaning brands' wimpy blades.

a reply to: Nyiah

When I first saw that post, I googled around. There were several porn sites giving out figures on this. Maybe rape fantasies are popular in books, I don't know, but Porn Hub says the top 2 choices for women on their site are lesbian and male gay sex.

a reply to: Nyiah

"shave with whatever you want, who cares?" Presumably Gillette cares. It's a commercial.

originally posted by: toms54
a reply to: Nyiah

"shave with whatever you want, who cares?" Presumably Gillette cares. It's a commercial.

Indeed, all commercials are < GASP > commercials. I do a lot of concept studies online for them. I keep the products separate from the points & story lines to maintain objectivity, and it's really not that hard to do. So-and-so's brand of organic, fairy-blessed frozen veggies isn't ACTUALLY going to make my life any better by eating, but the "let's not s# where we eat" environmental slant of the commercial's story line is worth a few extra seconds' consideration because that DOES directly impact us for better or worse.

Some of the brands out there do have a good underlying message if you separate it from the product (like Dove's campaign for loving yourself -- separate it from the product lines and its actually quite positive enough to stand on it's own)

IMO, if you can't separate these things and be objective, you've already fallen for the marketing. Keep them separate, and you win every time, not the companies. We win by making them dispose cleaner, produce cleaner, donate instead of wasting excesses, etc. The marketing "campaigns" are in effect white flag being thrown in, after their meal tickets (consumers) pushed them or their industries that way to begin with.

a reply to: Nyiah

Completely ridiculous. Every word in there is designed to make money. They do not go through the expense and marketing research to produce public service announcements.

For whatever reason, it seems that you are now their core customer base. Maybe they believe the male segment is so locked in, they can afford to disparage them. The commercial basically says creepy white men are sexual offenders that go around bullying people. Further, it gives the impression we are less socially evolved that the morally superior black man which is racist. I do not care to be portrayed in that manner no matter if I believe it's true or not.

Get on your high moral horse. If they put out a spot that slandered your group, I don't believe you would appreciate it either.

To add insult to injury, I now must hear people like you call me names like crybaby and neanderthal.

originally posted by: toms54
a reply to: Nyiah

At the end of that day however, we will not be giving our money to Gillette.

Just Gillette? Or all Proctor & Gamble products?

I ask because I don't think P&G will miss you and I'm really curious how this is going to play out. I've seen a couple reports today that P&G shares are already rising!

a reply to: Boadicea

You could be right. These liberal neck beards are everywhere now. They might already depend mostly upon women and black men to sell their products.

BTW did you see that other commercial for Gillette clear? How many men shave their underarms? They seem to also be catering to the group of whatever that guy is.

As far as P&G goes, I don't even have the brand awareness to know what all their products are. But with Gillette, I have a choice.

originally posted by: toms54
a reply to: Boadicea

You could be right. These liberal neck beards are everywhere now. They might already depend mostly upon women and black men to sell their products.

BTW did you see that other commercial for Gillette clear? How many men shave their underarms? They seem to also be catering to the group of whatever that guy is.

As far as P&G goes, I don't even have the brand awareness to know what all their products are. But with Gillette, I have a choice.

Hey.... I'm a body builder... I shave my arm pits.. I shave it all... I'm also a former marine..... And apparently toxic in my masculinity..... As well as a right winger.... Ccw carrier.. And bjj instructor......

Man Gillette and the women here must hate me....

#dollarshaveclub

originally posted by: toms54
a reply to: Boadicea

You could be right. These liberal neck beards are everywhere now. They might already depend mostly upon women and black men to sell their products.

I was rather surprised to see it myself, but it could just be temporary too. I wonder thought how many men actually buy their own razors? My husband buys his own. He's kinda picky so it's just better if he picks them up. But I wonder how many wives buy their husbands' razors?

BTW did you see that other commercial for Gillette clear? How many men shave their underarms? They seem to also be catering to the group of whatever that guy is.

No, I missed that. I think I'm glad I missed that!

As far as P&G goes, I don't even have the brand awareness to know what all their products are. But with Gillette, I have a choice.

For sending a message (or just making a dent in their profits) about the Gillette commercial, I would think it would be more pointed if only Gillette brand were boycotted. It would indicate how much is a direct result of the commercial. I tend to think if it were all P&G products, the message would be diluted. But I'm not a marketing expert, so that's just my best guess!

a reply to: ManBehindTheMask

Man Gillette and the women here must hate me....

Naw... why? Are you bullying anyone? The Marines I know would never bully. But they do stand up to bullies. They don't harass women either. (In fact, more likely women will harass them -- especially in their dress blues!) But they do stand up for women and are perfect gentlemen...

Why would you immediately identify with the bullies rather than the good guys? ESPECIALLY as a Marine???

a reply to: ManBehindTheMask

Yeah, sports and entertainment figures, probably some wrestlers, swimmers. I noticed the hair removal systems like No!no! showed men shaving chest and forearm hair.

originally posted by: Boadicea
a reply to: toms54

I honestly don't understand what the problem is. And now that I've seen it, I really don't understand why it's been described as "anti-White male" by some.

To the extent that the commercial is getting backlash for basically just encouraging men to be good examples and not bully and abuse others -- it seems to be a no-brainer -- this backlash can and will create its own backlash.... as in men mocking and ridiculing the idea that they should be respectful and courteous to others.

Of course, I would likewise like to see one directed at girls -- the "mean girls" type. They are just as big of bullies as any boys/men.

So I really don't understand the outright anger and hostility. Yeah, maybe because I'm a woman. What am I missing? Is it the message itself or how the message is expressed?

Same here Boadicea. Do some men believe that it's "unmanly" to engage in spontaneous acts of kindness? And to teach others to try to do the right thing? For it is the men who are completely comfortable in their masculinity, and don't feel a need to prove it, that are able to do such things.
It's a shame.

a reply to: ladyinwaiting

Same here Boadicea. Do some men believe that it's "unmanly" to engage in spontaneous acts of kindness? And to teach others to try to do the right thing?

After 16 pages, I still don't know what to think! My best guess is that it's a combination of factors making so many men feel so defensive. But I'm also thinking this just demonstrates how much this conversation needs to be had. Especially with so many young men growing up without a father or other positive male role model.

Maybe I see this different because my dad grew up without a father during the depression. He spent almost his entire adult life mentoring boys through the Boy Scouts and church. He firmly believed all boys can benefit from a good male role model. It is such a wonderful and noble thing to do to mentor others.

Much better than trying to drag good men down to their levels!

For it is the men who are completely comfortable in their masculinity, and don't feel a need to prove it, that are able to do such things. It's a shame.

Yes, it is a shame. "Real" men don't have to talk about what real men they are. They just do it. Because that's who they are. I am appreciating my husband and son and the other great men in my life just a little bit more today.

a reply to: Boadicea

Gutfeld on Gillette's new 'toxic masculinity' ad
7:17