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Originally posted by golemina
Every platform, every server that I have WORKED with has available to it, the ability to tabulate EXACTLY WHO YOU ARE.
Having worked with the INFORMATION GATHERS...
And with the advent of credit cards/debit cards/personal shopper cards/store membership cards, etc. etc.
I can tell you for a FACT that ALL of the folks who want to target you (or your household) for WHATEVER purpose, KNOW pretty much anything they want with regards to EVERY SINGLE FACET of your life/activities (in REALTIME ).
Have you ever parsed an executable produced by ANY MS software? Have you published an executable?
Trust me when I tell you, YOUR info is neatly tucked into the binary image
Originally posted by golemina
Every platform, every server that I have WORKED with has available to it, the ability to tabulate EXACTLY WHO YOU ARE.
Could you enlighten us with your knowledge as to how such a thing might actually function. Because, in my experience and in my research, such a thing is not possible.
Trust me when I tell you, YOUR info is neatly tucked into the binary image
If you're so adamant, perhaps you can take the time to explain how it is accomplished?
Originally posted by golemina
Now... Image if MONEY (Lots and Lots of MONEY) was involved?
* Consumers should be given clear, concise information in an easy-to-find privacy policy about what information a website collects about them, how it is used, how it is stored, how long it is stored, what happens to it when it is no longer stored and whether it is given or sold to third parties.
* Consumers should be able to opt out of first party use of the information and for its use by third parties or subsidiaries who are part of the company's normal first party marketing operations, or without whom the company could not provide its service.
* Consumers should be able to opt in to use of the information by third parties for those parties' own marketing purposes.
Originally posted by mister.old.school
Originally posted by quackers
Perhaps you might want to educate yourself on what an "opt in" is.
You may be well-advised to do the same in this regard.
The legislation Boucher has indicated he favors is a system where web site visitors see no third-party ads until the user opts-in to see the ads. For example as Boucher would have it, when a page first loads, no ads (from third party networks) would be seen, and a small "I want to see ads, but my surfing habits might be tracked" button will be displayed, and no ads will be seen unless the visitor clicks the button.
This is not an opt-in for data-sharing, it's an opt-in to receive banner ads.
Originally posted by jimminycricket
To me, this sounds like a plan to destroy the big sites, and make independent sites thrive. Most of the smaller sites I go to don't have any advertising, and as they are small they can make do with $5 to $20 worth of hosting a month.
It's the big commercial sites that will be destroyed
Originally posted by mister.old.school
Not true. The big media sites are either part of a larger organization (CNN) or big on their own (Facebook) and have reached the point where they employ their own internal sales staff to sell ads, and run them through their own network of servers -- thereby bypassing the "third-party" aspect of the speculated legislation.
We also use the services of reputable third parties to provide us with data collection, reporting and ad response measurement, as well as to assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit or set their own cookies. We, our third party service providers, advertisers and/or partners may also place web beacons for these third parties. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this privacy statement. For more information on how our sites may use third-party ad servers and your ability to opt-out of targeted advertising from such third party ad servers, please see the section below on "Third Party Ad Servers".
Originally posted by Ntity
Am I reading that correctly? The way I read it CNN would be just as subject to the opt-in policy Boucher proposes as ATS would.
Originally posted by mister.old.school
Originally posted by Ntity
Am I reading that correctly? The way I read it CNN would be just as subject to the opt-in policy Boucher proposes as ATS would.
From what I've learned, there are three ranges of what may be classified as "third-party" in these cases;
(1) Analytics -- software service providers such as Omniture that place "beacons" on a page (JavaScript) so that they can collect data on the traffic and utilization patters of web site visitors. It appears that ATS uses "Urchin" or Google Analytics. I believe it's possible for some of these analytics to communicate back to the host (first-party) web site with data that may be used to profile and target advertising.
(2) High-End Ad Servers -- also software service providers such as Double Click who may be able to act on the analytics data from (1) to deliver specific ads on CNN. Double Click also appears able to do their own data profiling, but for high-volume corporate customers, can function on the CNN domain -- doubleclick.cnn.com for instance. Technically speaking, while this may be a "third party", if they're operating on the same domain as the host site (CNN.com), they may be exempt from Boucher's legislation.
(3) Low-End Ad Servers -- Burst Media, Value Click, seem to be popular examples of the major third-party ad servers, operating on their own domain, who deliver ads to the "middle class" web sites. These appear to be the primary target of Bourcher's efforts.