Rush, Hannity and Boortz

By ALEX MINDLIN
Published: April 7, 2008
Rush Limbaugh’s fans are at their most numerous when he is not even speaking. That is among the findings of a study by Coleman Insights, a radio consulting firm, that uses newly available minute-by-minute listener data from New York, Philadelphia and Houston to map the ebb and flow of Mr. Limbaugh’s audience.

The study found that Mr. Limbaugh’s share of radio listeners was greatest during commercials, beating his share during on-air segments by 0.18 percentage point.

One of the Left's great agonies and frustrations of the past fifteen years has been its abortive quest to field a counterpart to Rush Limbaugh.

To their bitter dismay, they all came to grief despite the great hype and hope that surrounded each successive attempt.

The key to success in this kind of enterprise is the host's ability to articulate his positions in a logical and cogent manner.

the crux of liberals' problem lies. They are simply not able to explain and defend their views in rational fashion.

This finding shows that the Rush Limbaugh audience has extremely high anticipation for the show and tunes in through commercials—a testament to his extremely strong brand and the loyalty of his audience.

The findings show significant tune in at the beginning of the show and at the start of each subsequent hour of the show, which suggests high anticipation for its content. The study has also found that audience share levels do not change significantly as content changes during the show, demonstrating the high loyalty of Rush Limbaugh‘s audience.