Ford Joining Budweiser

a reply to: M5xaz

nuckin futs , I tell ye.

originally posted by: quintessentone
Did everyone see Bentley's rainbow edition?

www.bentleymotors.com...

Add Bentley to the list.

Bentley sells between 10,000 and 15,000 vehicles per year, this is such a small number that Bentley’s CEO could run around Trafalgar Square baked in a gimp suit and no one would notice.

The worst any product I was ever the ultimate c-suite authority on in games, movies and consumer products sold around 100,000 units and most have done 7-8 figure unit sales.

If the number of your annual customers can fit in a large HS basketball stadium, you’re not in a mass market business and the guidelines I’ve discussed here generally don’t apply.

Bentley is Bentley it means something very very very specific — unlike Ford or Bud, so the Bentley gang can probably get away with almost anything except publicly murdering people and Bentley buyers won’t even know nor care.

originally posted by: NightSkyeB4Dawn
a reply to: JohnTitorSociety

Perhaps they all know that the crap is about to hit the fan, so they have decided to go out with a bang.

Nothing to look forward to. Nothing to lose. So going out with a middle finger raised high, and with rainbow colored items left sitting on the shelf or rusting in the fields, might just make them feel better.

Mid and even senior execs do say “F this company” and just spend the rest of their contract messing with it subtlety more often than people think.

Another problem with "inclusive" marketing is that it presumes you must market to those who are not and never have been your customers with the idea that the only reason they never decided to be your customers is that you "excluded" from your marketing.

I find that a bit demeaning honestly.

It assumes that only advertising makes my consumption choices for me. I have no agency at all. If I haven't bought your product, then it's merely because you excluded me from your ad campaigns. Shame on you.

originally posted by: ketsuko
Another problem with "inclusive" marketing is that it presumes you must market to those who are not and never have been your customers with the idea that the only reason they never decided to be your customers is that you "excluded" from your marketing.

I find that a bit demeaning honestly.

It assumes that only advertising makes my consumption choices for me. I have no agency at all. If I haven't bought your product, then it's merely because you excluded me from your ad campaigns. Shame on you.

How do you know those consumers haven't been buying cars/trucks all along. Common sense would tell us they have. What's wrong with rainbows?

a reply to: ketsuko
I posted this elsewhere, but it should be clear to everyone by now, this is NOT marketing.
It is Conditioning.

originally posted by: Quadrivium
a reply to: ketsuko
I posted this elsewhere, but it should be clear to everyone by now, this is NOT marketing.
It is Conditioning.

It is sending out a message of inclusiveness.

a reply to: quintessentone

We have been talking about CoD and video games now for a while ...

I have everything against it when put up against that gawdawful background color. That yellow or gold or whatever is seriously fugly. And truthfully technicolor cars aren't my thing, so I wouldn't be putting a rainbow or flames or anything like that on one anyways.

originally posted by: quintessentone

originally posted by: Quadrivium
a reply to: ketsuko
I posted this elsewhere, but it should be clear to everyone by now, this is NOT marketing.
It is Conditioning.

It is sending out a message of inclusiveness.

Call it what you like, it is conditioning.
A man can think he is a woman.
A man can not think like a woman.
If you feel I am wrong, it is a feeling (subjective).
All evidence points to the latter (objective).

originally posted by: ketsuko
a reply to: quintessentone

We have been talking about CoD and video games now for a while ...

Right, inclusiveness for female players would be the aim of the marketing...because it does not exist presently...

I can’t imagine the price I’d have to pay for pulling up on one of my construction job sites in this thing. I’d never hear the end of it. Especially with my “IMHERENQ” custom license plates.

originally posted by: quintessentone

originally posted by: ketsuko
a reply to: quintessentone

We have been talking about CoD and video games now for a while ...

Right, inclusiveness for female players would be the aim of the marketing...because it does not exist presently...

What if the female playerers are male?

a reply to: quintessentone

Again ... that makes the presumption that the only reason you don't have scads of female players is lack of marketing.

Maybe they just don't like the game? And that's fine. It used to be ok to just sort of like what we like. Now it's all evidence of either our bigotry or how someone else victimized us.

the only reason companies are doing this is because most of their loyal customers are either dying of old age or getting up in age so they need to target younger people to remain relevant, they know younger people are more left leaning than ever even in conservative areas so they dont really care if they lose loyal older customers, especially modern American corporations that only care about immediate profits and dont care if the company fails or succeeds, pr and whatnot only cares about the future because that's their job so even if they fail they'll get paid either way.

deregulation and deinvestment is why corporations have become heartless profit machines, they have to be to make any money, they used to make money even when their services didn't profit because government was always giving them money to ensure quality services, infrastructure, etc for the public benefit, but nowadays that money is not there so they barely profit, now they will do anything for profit even if it tanks the company.

so unless you got something to offer why would they care about a bunch of old idealist conservatives and their political ideology. its about money and you oldies dont spend as much as young people anymore and your numbers are shrinking fast already.

originally posted by: ketsuko
Another problem with "inclusive" marketing is that it presumes you must market to those who are not and never have been your customers with the idea that the only reason they never decided to be your customers is that you "excluded" from your marketing.

I find that a bit demeaning honestly.

It assumes that only advertising makes my consumption choices for me. I have no agency at all. If I haven't bought your product, then it's merely because you excluded me from your ad campaigns. Shame on you.

I agree with this wholeheartedly. As someone who has marketed and sold consumer products to large numbers of people, I want everyone to buy it.

But I don’t have and no one has the resources to get everyone to buy it — so you have to make judgement calls about the effectiveness of marketing.

One of the immutable rules of marketing is that good marketing offers a benefit that satisfies a perceived lack by the consumers — but it’s highly condescending and lazy for marketers to think the perceived lack is that the consumer didn’t feel like they were emotionally care about, that’s pandering marketing and it rarely works.

Someone considering a product wants to know the specific benefit to them (this game is fun, this toothpaste reduces cavities, this truck is best for hard work).

That statement is not universally true — a small percentage do respond to pandering marketing but it’s a very small percentage and it is not sustainable.

If I saw an add that said “this car is for white peoples” - I would think “there’s probably something wrong with the car, because they are not highlighting a benefit.”

Regardless of your lifestyle, you want to know what the benefit is in exchange for your capital.

“This truck has more torque”
“This game is photorealistic”
“This power tool lasts longer on commercial jobs with an advanced battery and a brushless motor”

Etc.

Few people want to be condescended to by marketers and companies, they want the straight dope: “Why is your offering superior?”

That’s least true in marketing stuff to teens and kids — but I’ve never been in a business that does that (I’ve never worked on a game that wasn’t rated MA for example). Fads and trends can catch fire like one hit wonders — but that’s all they are, they don’t have staying power.

And back to earlier in the thread, Ford may be pandering in the past with a marketing hit targeting non-traditional lifestyles, but actual gays and lesbians prefer a Chevy truck over any other brand by more than 2:1. Why? In my experience a Chevy is the superior truck, and what people do in their bedroom, if they are serious people, has no impact on what they think the superior product functionally may be.

a reply to: namehere
I disagree.
They are conditioning the youth to accept it.
Globalist have an agenda.
Tools help.

originally posted by: ketsuko
a reply to: quintessentone

Again ... that makes the presumption that the only reason you don't have scads of female players is lack of marketing.

Maybe they just don't like the game? And that's fine. It used to be ok to just sort of like what we like. Now it's all evidence of either our bigotry or how someone else victimized us.

I don't presume anything. Female players within CoD are ever-growing despite lack of marketing, why is that?

originally posted by: quintessentone

originally posted by: ketsuko
a reply to: quintessentone

Again ... that makes the presumption that the only reason you don't have scads of female players is lack of marketing.

Maybe they just don't like the game? And that's fine. It used to be ok to just sort of like what we like. Now it's all evidence of either our bigotry or how someone else victimized us.

I don't presume anything. Female players within CoD are ever-growing despite lack of marketing, why is that?

COD Is a government psy-op......
Why does it even matter?
therealnews.com...
Because.....
Of Mindless Tools.

originally posted by: quintessentone

originally posted by: Quadrivium
a reply to: ketsuko
I posted this elsewhere, but it should be clear to everyone by now, this is NOT marketing.
It is Conditioning.

It is sending out a message of inclusiveness.

When are you going to figure out that I or anyone else doesn’t have to accept and include jack # in our life’s just because you can’t stop crying about people accepting you. You want inclusion? Then accept my reasoning for not wanting anything to do with your lil rainbow club and leave me the f alone. Enough of the sniveling already, go enjoy your life and let others enjoy there’s without some delusional mental patient screaming in their face 24/7. I’m seriously so sick of this # that I have to accept others regardless of who or what they are, it ridiculous.

Oh gosh now I feel so violated now, where’s my safe space🤣

Here’s some irony, my roommate is gay and he’s sick of all the LGB nonsense too. We’ve had the conversation.