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President Biden's not-yet-official bid for re-election will lean on hundreds of social media "influencers" who will tout Biden's record — and soon may have their own briefing room at the White House, Axios has learned.
Why it matters: The move aims to boost Biden's standing among young voters who are crucial to Democrats' success in elections — and to potentially counter former President Trump's massive social media following, if he's the GOP nominee in 2024.
Biden's digital strategy team will connect with influencers across the nation to target those who may not follow the White House or Democratic Party on social media — or who have tuned out mainstream media altogether.
Four Biden digital staffers are focused on influencers and independent content creators. The staffers officially work for the White House, not Biden's campaign — but reaching young and suburban voters is clearly a priority.
A measure of the importance Team Biden is placing on its digital strategy: Rob Flaherty, who leads the effort, has been named assistant to the president — the same rank as the White House communications director and press secretary.
"We're trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital," said Jen O'Malley Dillon, White House deputy chief of staff.
Biden's strategy is aimed more at platforms favored by younger voters, such as Instagram and TikTok.
President Biden's not-yet-official bid for re-election will lean on hundreds of social media "influencers" who will tout Biden's record
Social Media Censors will tout Biden's record
originally posted by: Maxmars
AXIOS Report - Biden's digital strategy: an army of influencers
President Biden's not-yet-official bid for re-election will lean on hundreds of social media "influencers" who will tout Biden's record — and soon may have their own briefing room at the White House, Axios has learned.
Why it matters: The move aims to boost Biden's standing among young voters who are crucial to Democrats' success in elections — and to potentially counter former President Trump's massive social media following, if he's the GOP nominee in 2024.
I really don't want to let my imagination run wild and start characterizing this in a terribly offensive way... I really don't. But boy could I.
I will try to stick with some points made in the article that I cannot resist...
Biden's digital strategy team will connect with influencers across the nation to target those who may not follow the White House or Democratic Party on social media — or who have tuned out mainstream media altogether.
Well someone has been finally slapped into reality and realized that mainstream media is a bridge that has been burned by their own hands...
Four Biden digital staffers are focused on influencers and independent content creators. The staffers officially work for the White House, not Biden's campaign — but reaching young and suburban voters is clearly a priority.
It's nice to know that they can take advantage and pretend its bipartisan "get the vote out" so they can use federal dollars to do it...
A measure of the importance Team Biden is placing on its digital strategy: Rob Flaherty, who leads the effort, has been named assistant to the president — the same rank as the White House communications director and press secretary.
Ohh another high paying job for them! Congratulations. [sarcasm off]
"We're trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital," said Jen O'Malley Dillon, White House deputy chief of staff.
Apparently mom's and young people don't read papers, or listen to the news, or do anything to seek factual information on their own.. they need help....
The article goes on to explain some more items which I can comment on, but I think I'll leave that you folks. I don;t have a single "good feeling" about what is going to pass for activity on TikTok and Instagram when this army of partisans hit the virtual streets... but it won't be pretty, it won't be affirming, and it won't be nice. But hey, they get their very own White house briefing room.
Biden's strategy is aimed more at platforms favored by younger voters, such as Instagram and TikTok.
Angels and ministers of grace defend us.
No wonder so many were hesitant about banning TikTok... I get it now.
Well someone has been finally slapped into reality and realized that mainstream media is a bridge that has been burned by their own hands...