Pepsi and The Black Knight

a reply to: Gh0stwalker

For those of you who don't know, The Black Knight satellite is supposedly a mysterious object circling the earth in a polar orbit. It's estimated as weighing roughly 15 tons and has been emitting radio signals for at least 50 years.

Except that no-one has ever actually received or recorded those signals.

Possibly longer as Nikola Tesla himself is rumored to have detected its signals as early as 1899 with a high voltage radio device.

But, then, Tesla slept with his head in an X-ray machine....

Apparently the signals have been decoded which revealed the object originated from the Epsilon Bootes Star System 13,000 years ago.

The signals in question were a delayed radio echo detected by Marconi in the 1920s. In 1960, a professor from Stanford, Ron Bracewell, suggested the Long Delay Echoes (LDEs) may be coming from an alien space probe. In 1972, Duncan Lunan plotted the echo timings and concluded that they formed a star map with Epsilon Boötes out of place.



www.duncanlunan.com...

This received some interest at the time, and has come to be attached to the Black Knight myth.

On August 23, 1954 the technology magazine Aviation Week and Space Technology released a story about the Black Knight Satellite that angered the Pentagon who were trying to keep the information secret.

First, Aviation Week and Space Technology was called Aviation Week back then. Second, it was not their reporting on the mythical Black Knight satellite that angered the Pentagon, it was their reporting on the development of the secret U-2 spy plane.

aviationweek.com...-0-field_images-1346411

Incidentally, the U-2 was often spotted by pilots and reported as a UFO, as it cruised at a higher altitude than seemed possible.

As for the video, it is one of a series of short films from around the world that Pepsi sponsors. This one is Science Fiction with a Hallmark Special twist.

originally posted by: JimOberg

originally posted by: AVoiceOfReason
holy shizznit folks its just a F****** movie.

And it's full of outright lies about the 'Black Knight' myth, which OUGHT to trigger alarm bells.

Time to dust off another decades-old debunking piece -- www.jamesoberg.com...

You could be the next spokes person for Coca-Cola!

originally posted by: AVoiceOfReason
a reply to: ZetaRediculian

#sarcasm. i thought that was obvious. im saying that people here are reading too far into it. or are you being sarcastic? im confused.

Oh, NOW he uses the sarcasm sign after thoroughly upsetting the board with his excessive use of irony.





But seriously, I get it. It's just a movie about the Black Knight satellite bringing the world together for ease of annihilation.

originally posted by: ZetaRediculian

originally posted by: JimOberg

originally posted by: AVoiceOfReason
holy shizznit folks its just a F****** movie.

And it's full of outright lies about the 'Black Knight' myth, which OUGHT to trigger alarm bells.

Time to dust off another decades-old debunking piece -- www.jamesoberg.com...

You could be the next spokes person for Coca-Cola!

Coke taught the entire world to sing in perfect harmony way back in the seventies. Pepsi is late to the party, as usual.

I thought those pics from space on the advert was CGI, but I guess it was made using the urthecast technology? This was a vehicle to promote Pepsi, urthecast, and Usher's new song/album, and they used the Black Knight to tie it all together. Clever.

I could see them brainstorming and white-boarding... How in the world are we going to tie Usher, Pepsi, and urthecast together?! The Black Knight brilliant!

originally posted by: majesticgent
I thought those pics from space on the advert was CGI, but I guess it was made using the urthecast technology? This was a vehicle to promote Pepsi, urthecast, and Usher's new song/album, and they used the Black Knight to tie it all together. Clever.

I could see them brainstorming and white-boarding... How in the world are we going to tie Usher, Pepsi, and urthecast together?! The Black Knight brilliant!

What is " urthecast"?

a reply to: MotherMayEye

The point of advertising a product is to convince people to buy the product. I really only see people talking about Pepsi, the company.

I think people are really missing this. Product placement in movies and TV shows is huge. Why? How is this any different? You really only need to get the name and image in peoples heads. We already know what Pepsi is and that it tastes pretty much the same as Coke and most people probably really don't have a preference. So all you have to do is identify with whatever is in this video and "Pepsi" will be associated with that. Very marginal. They hit you on several fronts with this. That they are NOT selling you anything just causes people to try and figure out WHAT they are doing. But what they are doing is getting people to talk about Pepsi so its on their minds the next time they go shopping. I personally prefer Coke. I have no idea why.

Pepsi is sickly sweet and disgusting. I avoid it. There. Now, we have discussed Pepsi.

It doesn't matter if you drink it or not but I would bet that you may have bought it and served it at a party or something? Maybe?

If this was advertising for their product, it was a fail. But I really don't think it was intended to be an advertisement, the company just produced the short film.

Yes, just a short film titled: BLACK KNIGHT DECODED: A Pepsi Production

originally posted by: draknoir2
What is " urthecast"?

urthecast

originally posted by: draknoir2

originally posted by: majesticgent
I thought those pics from space on the advert was CGI, but I guess it was made using the urthecast technology? This was a vehicle to promote Pepsi, urthecast, and Usher's new song/album, and they used the Black Knight to tie it all together. Clever.

I could see them brainstorming and white-boarding... How in the world are we going to tie Usher, Pepsi, and urthecast together?! The Black Knight brilliant!

What is " urthecast"?

You know that's taking a back seat and I want to know more about that too. From the video description:

A Pepsi Production in association with Levity Entertainment Group the film includes footage shot from outer space using the UrtheCast camera mounted on the International Space Station

originally posted by: majesticgent

originally posted by: draknoir2
What is " urthecast"?

Urthecast

Thought since you brought it up I'd let you explain it, but I guess a snotty response tells me even more.

originally posted by: draknoir2

originally posted by: ZetaRediculian

originally posted by: JimOberg

originally posted by: AVoiceOfReason
holy shizznit folks its just a F****** movie.

And it's full of outright lies about the 'Black Knight' myth, which OUGHT to trigger alarm bells.

Time to dust off another decades-old debunking piece -- www.jamesoberg.com...

You could be the next spokes person for Coca-Cola!

Coke taught the entire world to sing in perfect harmony way back in the seventies. Pepsi is late to the party, as usual.

The funny thing was that this made me think of that song and I couldn't get it out of my head last night. The Usher song isn't so catchy.

originally posted by: draknoir2

originally posted by: majesticgent

originally posted by: draknoir2
What is " urthecast"?

Urthecast

Thought since you brought it up I'd let you explain it, but I guess a snotty response tells me even more.

LOL don't take it personally... I just wanted to have a reason to use that site!

originally posted by: draknoir2

originally posted by: majesticgent

originally posted by: draknoir2
What is " urthecast"?

Urthecast

Thought since you brought it up I'd let you explain it, but I guess a snotty response tells me even more.

He has allergies?

originally posted by: ZetaRediculian
a reply to: MotherMayEye

The point of advertising a product is to convince people to buy the product. I really only see people talking about Pepsi, the company.

I think people are really missing this. Product placement in movies and TV shows is huge. Why? How is this any different? You really only need to get the name and image in peoples heads. We already know what Pepsi is and that it tastes pretty much the same as Coke and most people probably really don't have a preference. So all you have to do is identify with whatever is in this video and "Pepsi" will be associated with that. Very marginal. They hit you on several fronts with this. That they are NOT selling you anything just causes people to try and figure out WHAT they are doing. But what they are doing is getting people to talk about Pepsi so its on their minds the next time they go shopping. I personally prefer Coke. I have no idea why.

I prefer Coke, as well. By a mile. Pepsi is too syrupy sweet, Coke has more edge to its flavor.

Also, I work in marketing and this reminds me more of the corporate sponsors of the concerts I used to advertise at a performing arts center: "(insert logo here) Presents (Name of Artist/Show).."

I did not see any product placement, so I have to say I don't see this endeavor being about the product. It's a short-film and Pepsi likely supported the creation of it with their community outreach dollars rather than their advertising dollars.

a reply to: MotherMayEye

I did not see any product placement, so I have to say I don't see this endeavor being about the product.

But they didn't have to place their product. "Pepsi" is the name of their company and their product and "Pepsi" is in the title of the video. We have been talking about Pepsi, the product...even if we are talking about how its NOT about the product. They also use the logo colors at the end to send a message to the Black Knight satellite.

Point is, we are talking about it.

www.imdb.com...
Researcher: The average radio listener listens for eighteen minutes. The average Howard Stern fan listens for - are you ready for this? - an hour and twenty minutes.

Pig Vomit: How can that be?

Researcher: Answer most commonly given? "I want to see what he'll say next."

Pig Vomit: Okay, fine. But what about the people who hate Stern?

Researcher: Good point. The average Stern hater listens for two and a half hours a day.

Pig Vomit: But... if they hate him, why do they listen?

Researcher: Most common answer? "I want to see what he'll say next."

originally posted by: Gh0stwalker


I can't even begin to speculate on why a soda company would put this much effort into an advertisement which encompasses everything from human/alien contact to police home invasions. Could they be conditioning the public to prepare for a contact event? Very strange to say the least. Even a little disturbing...

*sigh*

No, guy. They are trying to appeal to the 'conspiracy theorist'. They just want your money.

This same stuff is everywhere. Ads, tv shows, movies... these companies spend a lot of money and time researching how they can better serve advertisements to everyone... you don't think they see a large group of nut cases and just say "well, these people are clearly crazy and seem to believe anything, so we won't bother them or make ads targeting them" DO YOU?

The sad part is, it works so well. All over these forums people constantly talk about this movie, that tv show, this commercial, etc... as if there is some big secret these companies know and are taunting us with... NO! I do not think that is the case! The simplest explanation tends to be the right one, right? Surely we all agree on that? Well simply, it's just freakin' ads, and you people fall for them every time. Good freakin' job.

Jesus.. you'd think the group of people always clamoring on about seeing through lies and stuff, would get this.

a reply to: ZetaRediculian

I am talking about it because I am interested in marketing. There is a reason corporate sponsors want their logos to appear in advertising for something they've sponsored, and that much does have to do with Marketing. But Pepsi definitely took into consideration whether or not they wanted to put their name on this project -- someone pitched the idea -- and I think that's what people, like myself, found interesting. Is it meaningful? Maybe, maybe not. I tend to think that Pepsi doesn't pay employees to just find any old thing to slap their name on without any meaningful thought put into it.

Interesting that the computer screen shows disinfo.com and gizadeathstar.com. Also lots of chemtrails in that farmer's field as well as a small v shaped cloud. And of course there is a time discrepancy on the watch from the 2:22 mark to the 2:26 mark. Just something small missed in editing, I guess.

I think I just got brain damage and diabetes by watching it.

a reply to: ZetaRediculian

Just to say: I spent about half my life to date in the advertising business as a copywriter, creative director and account planner. Your analysis is spot-on.

Somebody was saying earlier that the object of advertising is to sell a product. That's 1940s thinking. Today we use advertising to establish and manage relationships between consumers and brands. This video is a product of that
thinking, and a lot of thinking clearly went into it.

Someone else said they couldn't see any Pepsi branding? Perhaps they didn't notice how the various 'signals to the aliens' across the world evolved in the direction of the Pepsi logo and other brand-associated visual stock.

You called it right: it's an ad. But I don't think you'll be seeing it in this year's Super Bowl halftime slot. In fact, I don't think you'll be seeing it at all, unless you go looking for it on the internet. It is meant to do its work virally. This thread proves it's working.

People in the business, though, are sure to see a lot of it at regional and international ad festivals, where it will doubtless win many awards for Pepsi, and for the people who made it.

By the way, there's probably more to the choice of theme than cold-blooded marketing calculation: I wouldn’t be surprised if someone high up in PepsiCo, or in their ad agency, has a personal interest in UFOs, Dark Knight and Sci-fi. Methinks I detect the hand of the enthusiast at work.