Being charged for the Cloud on Apple and how to get a refund?

I have been charged £14 today for The Cloud on Apple for 10gb of storage even though I only use the 5gb free one. I admit last year when I got a new phone I opted in to buying it but kept checking this month and it was always just for the free storage that was ticked and used.
How do I contact Apple by email to get a refund without having to try to phone them which I know will take forever?
I do know there is a way for this but don't know the exact procedure to go through with it and any help will be appreciated.

post this on the apple forum?
call apple?

Try starting here?
www.apple.com...

Try learn more under service options, there is an iCloud link on the next page, click that then enter your serial number perhaps? :p

reply to post by Lysergic


I did try there first but no joy. Apple make it hard to get a refund and I just want to email them direct about this but can't find the right way to do it without calling them which would cost a small fortune as I would be calling the States from the UK....

reply to post by scotsdavy1


Dang, sorry man, wish I knew what to do.

reply to post by Lysergic


No problem, at least you tried...thanks m8

reply to post by scotsdavy1

Try this
support.apple.com...
(44) 0844 209 0611***

reply to post by Lysergic


Thanks, will give it a try tomorrow

Update: guy from apple called me and talked me through the process of getting a refund and will get it within 3-5 working days or contact them if not in my bank. He was very helpful in this for me....