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Lupercalia was a very ancient, possibly pre-Roman[2] pastoral festival, observed on February 13 through 15 to avert evil spirits and purify the city, releasing health and fertility. Lupercalia subsumed Februa, an earlier-origin spring cleansing ritual held on the same date, which gives the month of February (Februarius) its name.
In fact, the 14th of February was the day specially set aside for love lotteries in Pagan Rome. A holiday devoted to Juno, Queen of the Gods, and patroness of marriage, the 14th was also the day on which young girls' names were written on slips of paper and thrown into jars to be picked out by the boys. Chooser and chosen would then be partnered for the duration of the Lupercalia festival. Such arbitrary pairings often resulted in lasting relationships.
During the times when arranged marriages were the norm, the couple to be wed is never allowed to see each other. Marriages in the olden times are like business deals between two families. A father especially wants his daughter to be wed to a man from a rich land-owning family, which spells out prosperity and fortune. But if the groom meets the bride before the wedding and sees that she is not attractive, the groom could back out and cancel the wedding. This is something the family of the bride wants to avoid, especially if he wants to secure marrying into a wealthy family. This is also the case for family members who are giving a dowry.