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Store mannequins are meant to catch your eye. Soon, you may catch theirs.
Fashion brands are deploying mannequins equipped with the same technology used to identify airport terrorists to watch over shoppers in their stores. Retailers are introducing the EyeSee, sold by Italian mannequin maker Almax SpA, to glean data on customers much as online merchants are able to do....
The EyeSee looks ordinary enough on the outside, with its slender polystyrene frame, blank face and improbable pose. Inside, it's no dummy. A camera embedded in one eye feeds data into facial-recognition software much like that used by law enforcement authorities. It logs the age, gender and race of passers-by...
While some stores deploy similar technology to watch shoppers from overhead security cameras, the EyeSee provides better data because it stands at eye level and invites customer attention, Almax contends.
Originally posted by silent thunder
reply to post by beezzer
There is a difference between survalience when you know you are being watched versus survalience without your knowledge. In most cases the store camera is clearly visable, or there is a sign to alert you to knowing that you are under survalience.
Moreover, these mannequins are not anti-theft devices in stores. They are pointed out at the street, analyzing passers-by, without their consent or knowledge. This is being done primarily for market research purposes, not for security. There is no "opt-out button" or way for passers-byt to know they are being watched.
Originally posted by silent thunder
I just hope that if stores or other public places use these kinds of tiny devices, they will let us know with signs. I suppose this is too much to ask for in our brave new world of zero privacy...
Originally posted by Hefficide
.....men don't make eye contact with female mannequins..........
Originally posted by beezzer
Initially, I was angry when I read this.
Then I had a drink.
They have cameras all over the place in every store-shop-shoppe-mall anyhow! They're usually the little black balls that are up in the ceiling.
Now they have mannequins with cameras.
The next-gen perhaps, but no greater threat of personal privacy than all the other cameras that we take for granted.
Just my humble opinion.