posted on Oct, 21 2004 @ 07:38 AM
Think Taste Determines Your Favorite Cola? Your Brain Knows Better
First, the researchers asked 67 participants if they had a preference between Coke and Pepsi.
Next, they conducted blind taste tests of the two colas. Some participants didn't favor the cola they had said they liked best.
In a second experiment, the researchers gave subjects a choice of two cups, one of which was labeled either "Coke" or "Pepsi." The second cup was
unlabeled, but the participants were told that it could contain either Coke or Pepsi.
The participants who were given a Coke cup and an unlabeled cup clearly preferred the Coke cup. But participants who were given a Pepsi cup and an
unlabeled cup did not have a strong preference for one or the other.
The results of these two experiments show that labeling can influence personal preference.
content.health.msn.com...
Sadly, I was swayed by the brand too at one time.