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On February 1st and 2nd, at least 2 prominent advocacy groups connected to fossil fuel interests (American Tradition Institute (ATI) and Committee For A Constructive Tomorrow (CFACT)) met in Washington with 32 NIMBY (“Not in my backyard”) organizations to discuss a coordinated “subversion” campaign to wreck wind energy.
NATIONAL PR CAMPAIGN PROPOSAL
Draft from Rich Porter: 4/25/11. Edited by John Droz: 1/23/12
-- CONFIDENTIAL --
PR Audiences:
Policy/Political
Local-State-Federal
Landowner/Lease Grantor
General Public (including non-rural population)
Tax Payer
Utility Rate Payer
Business Owner
Media
Academics
Students
PR Strategy:
reate a national professional Public Relations (PR) campaign to effectively communicate with the selected audiences using targeted messages. Have a consistent, positive, national message. Be FOR something (e.g. Science), not AGAINST something (e.g. wind energy). Be proactive vs reactive.
The minimum national PR campaign goal is to constructively influence national and state wind energy policies. A broader possible goal is to constructively influence national and state energy and environmental policies. Resolve: are our interests just wind energy, or broader?
The goal will be realized by coordination of a focused message along many channels and with multiple voices. The intent is to target the identified audiences with consistent messaging to create positive change. Public opinion must begin to change among citizens at large. Create a grass-roots ground swell from which the clamor for change will reach the elected officials and policy-makers.
The message will be determined from a variety of analysis techniques including inputs from local groups and others who have an interest in spreading the message. The message will be tested for resonance with the audiences, and the dynamic of the audience shall be periodically assessed.
In addition to have the appropriate message, it needs to be communicated optimally. We need to study and apply good communication skills.
Decide whether or not a national organization is advisable as well (Part 2).
Goals of the PR Campaign
A) Cause the targeted audience to change its opinion and action based on the messages.
B) Provide credible counter message to the (wind) industry.
C) Disrupt industry message with countermeasures.
D) Cause subversion in message of industry so that it effectively becomes so bad no one wants to admit in public they are for it (much like wind has done to coal, by turning green to black and clean to dirty).
Ultimate Goal: Change policy direction based on the message.
Meme (self-replicating messages) Response Coordinator (This will help slow the meme effect of the industry, for instance when a company places a seal showing wind power was used to produce the product, we automatically assign a tax wasting symbol to the product and recommend a boycott on the website. When a company uses wind power as marketing tool, or illustration such as a toy manufacturer showing turbines on the box, we automatically contact them to tell them we will list them on the web as actively participating in disinformation by favorably showing wind turbines)
Legal Department for contract review and guidance on communication efforts, and also taking developers (etc.) to court on various issues to cause media exposure. Maintain a comprehensive collection of court cases on this subject. Also to provide legal voice for those who have none in this issue. Develop legal strategies that can be copied in other areas. Take zoning boards to court to rezone as industrial land to create chilling effect on signing contracts. Also sue for property value loss to small land holders, and use all legal cases to create media poster child effect. Sue states regarding RPS. Sue state utility commission who don't do their job. Etc.
In 2009, federal spending on renewable sources of energy reached an all-time high of $44 billion as one-time stimulus funding, part of the American Recovery and Reinvestment Act, pumped additional millions into clean technologies, according to the study, "Beyond Boom & Bust: Putting Clean Tech on a Path to Subsidy Independence."
But as the stimulus funding and other policies wind down, federal spending dropped to $30.7 billion in 2011 and will fall to $16.1 billion this year. By 2014, federal spending on clean technology is expected to be just $11 billion, amounting to a 75 percent drop in five years.
Then of course we should forget about the subversion of all those doners of the current administration getting sweetheart deals and tax payer monies for all that "great clean energy tech" that is made elsewhere in the world and that is cheaper.
Originally posted by neo96
Guess we should leave out the fact that those evil corporations have to pay the government for leases then forget about those evil oil corporations paying the government near 50 cents for every gallon of gas that is sold in this country right off the top.
Originally posted by neo96
reply to post by stanguilles7
How about you write my own posts for me since you know what i think.
Getting tired of that crap quote just where i said that.
Originally posted by neo96
reply to post by stanguilles7
Response to what ?
Twisting a post to suit your own agenda?
blah.
Originally posted by neo96
reply to post by hawkiye
The Government makes over 70 billion dollars per year of gasoline tax!
What subsidy?
The American Chemical Society cites a report by Double Bottom Line Venture Capital that explains how the oil industry has reaped benefits from subsidies. From 1918 to 2009, the average annual subsidy was $4.86 billion. By comparison, the nuclear energy industry gets around $3.5 billion per year.
When the study adjusted for inflation to 2009 dollars, the oil and gas industry received subsidies amounting to $1.8 billion per year in the first 15 years of the fledgling industry. The American Coalition for Ethanol estimates that when combined with state and local government aid to large oil companies, subsidies amount to anywhere from $133.8 billion to $280.8 billion annually from all sources of taxpayer aid that goes to the oil and gas industry.
Current Status
The Obama administration contends the oil industry no longer needs help. The three largest oil companies made $80 billion in profits combined in 2011, which amounts to $200 million per day.