Every commercial you see is intended to provoke an emotional response in you, so that you will spend your money as the advertiser would like you
to.
I see these as trying to invoke a feeling of freedom and spaciousness, to encourage people to come visit Colorado and spend money there. I find them a
little ... creepy (is this the right word?) ... but that probably means I'm not the intended audience. I picture them targeted at a dude in a cubicle
who commutes four hours a day and feels like he's wasting his life.