If memory serves me well, J.J. Abrams came out and said that the pic was a marketing stunt for the movie "Super 8." And the video was an ad from the
company Diesel Jeans (as aforementioned). The ad was supposed to be the first of an entire campaign, but I don't think it really kicked off.
Under direct order of the King of Spain, the military and the intelligence is running research on Jozef Mengele's plan for "Das Uebermensch" they are
specifically altering children's DNA to mix it with what they call the superior Hybrid Islamist-African race , which according to EU's revised plan
of Jozef Mengele leads to the creation of "das Uebermensch" by torturing children