OK, please pardon the rant on this but something for days has just been eating me up. Has anyone noticed the new Sprint commercials? Specifically
the newest one with the family sitting at the DINNER table and the Mother texts the Father to inform him that her parents are moving in. Then emails
the daughter telling her that the grandparents will be taking over her room and when the daughter shows a little objection to this (and who the heck
wouldn't) the Mom tells her basically thats OK honey I'll help you tweet about it. Really??!!?? REALLY???
In simmering over this particular commercial and thinking over all of the other Sprint commercials lately starting with the athlete on the gurney and
the Dr. sitting BESIDE the gurney emailing the man that his career is basically over, several things came to mind about what this is teaching our
children and programing we adults for:
1. Disconnect from one another on a real world human level. In this technology age where connecting to one another is so easy we have become a
society, in general, who have learned to 'disconnect' with the human condition. Its almost as if advertisers are leading us into the "It's OK to have
total disregard for anothers feelings" mentality. And yes I know that corporate America has done this for years but it just seems to be getting more
and more obvious. What gets me though is that we are letting them!! Here are a few examples in the commercials that show this point:
a. The Dr. slaps the injured leg of the athlete as he is telling him basically "Your career is over but its not that bad because my text/email etc
is unlimited. So be damned with your injury"
b. In the commercial with the 2 neighbors over the holidays the one feels that it is now OK to insult his neighbor over his choice of wardrobe in
their holiday card.
c. In the commerical with the family referenced above, the Mom demonstrates that it is now OK to just make a total in the family dynamics without
consulting the rest of the family first and makes her family out to be total idiots and not deserving of respect.
In this disconnecting connectivity it allows us as humans to revert to a more base and unfeeling way of communication. It allows us to disregard
respect for one another in the way we deal with each other and in doing so in the cyber world it is spilling over to the 'real' world.
2. Teaching a lack of respect.
a. In the commercial with the athlete there is a basic lack of respect for physical human suffering as well as a lack of respect for the fact
that if indeed the athlete's career is truly over what will he do for a living now? Basically telling people that "Its OK to toss you aside now
because you no longer serve any purpose to me"
b. In the commercial with the 2 men over the holidays it shows us that it's OK to insult another simply because we happen to think their personal
style is not what ours is.
c. In the commercial with the family sitting at the dinner table the Mom shows a lack of respect in so many ways. She makes a large decision like
that without everyone talking it over first. She treats her husband like a total idiot and shows a total disregard for her daughter's feelings and
then further disrespects her by telling her to tweet about it instead of talking it over.
This is NOT a rant about this particular telecommunications company, it just so happens that their line of current commercials so perfectly illustrate
the things I see going on in our society as a whole. This whole 'Disconnective Connectivity" so to speak. I for one am just sick of it!
Thanks for your time
edit on 13-2-2011 by MyMindIsMyOwn because: (no reason given)