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1. Precognition or retroactive influence: The participant is, in fact, accessing information
yet to be determined in the future, implying that the direction of the causal arrow has
been reversed.
2. Clairvoyance/remote viewing: The participant is accessing already-determined
information in real time, information that is stored in the computer.
3. Psychokinesis: The participant is actually influencing the RNG’s placements of the
targets.
4. Artifactual correlation: The output from the RNG is inadequately randomized,
containing patterns that fortuitously match participants’ response biases. This produces a
spurious correlation between the participant’s guesses and the computer’s placements of
the target picture.
So although humans perceive time as linear, it doesn't necessarily mean it is so. And as good scientists, we shouldn't let out (sic!) preconceived beliefs and biases influence what we study, even if these preconceived beliefs reflect our basic assumptions about how time and space work.
In another study, Bem examined whether the well-known priming effect could also be reversed. In a typical priming study, people are shown a photo and they have to quickly indicate if the photo represents a negative or positive image. If the photo is of a cuddly kitten, you press the "positive" button and if the photo is of maggots on rotting meat, you press the "negative" button. A wealth of research has examined how subliminal priming can speed up your ability to categorize these photos. Subliminal priming occurs when a word is flashed on the computer screen so quickly that your conscious brain doesn't recognize what you saw, but your nonconscious brain does. So you just see a flash, and if I asked you to tell me what you saw, you wouldn't be able to. But deep down, your nonconscious brain saw the word and processed it. In priming studies, we consistently find that people who are primed with a word consistent with the valence of the photo will categorize it quicker. So if I quickly flash the word "happy" before the kitten picture, you will click the "positive" button even quicker, but if I instead flash the word "ugly" before it, you will take longer to respond. This is because priming you with the word "happy" gets your mind ready to see happy things.