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Am I reaching?
While Pepsi’s look has been modified many times, its wavy red, white and blue circle has remained basically the same and is Pepsi’s real icon. The 2008 iteration retains the circle and colors but distorts the wave; and it replaces the bold, full-blast typeface with a light, low-key version — airy, minimal, quiet.
This is not unwelcome. In a world pounded by relentless visual noise (thank you, Internet), Pepsi is joining a move to simplicity and silence characterized by spare, pure design (thank you, Apple). It prevails over the noise not by outshouting it but by erasing it; as in an art gallery, the product alone on a clear field is the only thing you see.
Awww, now please don't be implying I am irrational, look, we are ALL on the same website here, aren't we? This is just a fun little debate!
Originally posted by WickettheRabbit
Here's a whole blog entry from another uh...rational person thinking they're the same thing.
nonfictionmedia.com...