Facebook in the real world – amazing case study

Facebook in the real world – amazing case study

www.simplyzesty.com

t’s a rare moment when I see something being done online and instantly want to try it out for one of our clients. This however, is a great example of integrating Facebook with your offline marketing activity in a completely new way that I would love to try! It comes from Coca Cola in India Israel. At their amusement park in India Israel, an annual event called Coca Cola Village, they issued customers with an RFID (radio frequency identification) bracelet that contained their Facebook details.

(visit the link for the full news article)

This article basically provides all of the "pros" of strapping an RFID bracelet on your wrist and hooking it up with your Facebook account. Personally I find this concept frightening, but not much of a surprise. Our cell phones are essentially juiced up RFID chips, however these bracelets wreak of 1984.

What is everyone elses take on this?

www.simplyzesty.com
(visit the link for the full news article)

Most people's Facebooks are so boring anyway - it's just a bunch of Farmville and Mafia Wars. And Facebook is so invasive already, this just goes along with it.

Originally posted by NeverSlaves
It comes from Coca Cola in India Israel. At their amusement park in India Israel,

I may be just being really slow (which is possible) but where is India Israel?
As far as I'm aware, they're two separate countries and there is no place in Israel called India?


So is this in India or in Israel?

What I find weird about Facebook is how you can leave your contact details (mobile) blank, yet when I log in on my phone, its auto-saved.
I havnt written it down for them. Yet its there... Confused...

reply to post by blupblup


It's in isreal, the story was updated.


To the op; I said on this forum before and I'll restate here: when they chip people it won't have to be forced. Most of us will be suckered into thinking it's something we just need to have and will actually pay for.

Selko, you are so right. Just watching the video it's so easy to see how they can glamorize something like this. Hot girls in bikinis wearing bracelets, these will be the next "Livestrong" fad, and sell like hotcakes. What's worse are the comments below the article. I work in online marketing and know sooo many people just like those commenting, the see nothing wrong with invading people's privacy because these apps are the only thing venture capitalists are interested in. Thus the entire start-up industry is clamouring to crush our privacy - blindly - just to make all of their neat little gadgets sync together and hit #1 on the mobile app stores.

In fact I recently interviewed at a start-up with the goal of turning your camera phone into a cash register, allowing you to scan bar codes, buy the item in that store, and just walk out...no more cashiers, ever.

It's really a shame that those in the tech industry haven't figured out why their jobs are the ONLY ones that still offer good pay, they are literally helping the billionaires of the world build the matrix for about 60-80k a year. Gotta love the economy.

If i wear that bracelet, i will tag everything "Likes", nothing left untouched, and will use other people bracelet too when i'm done with mine.

Birth of the weird utopia RFID that touch everything.

I don't care who agrees or not.
You use FaceBook - you're a sucker.

A sucker for getting pulled into the 'mass frenzy' of 'Gotta know - gotta share'.
The mass frenzy of 'connecting'.

Effectively falling right into the trap or mass marketing schemes, mass info gathering etc. And that makes 'them'

Yep - All so you can 'hook up' easier, faster, share more... Makes me want to puke.

When people pull their heads out of the hind ends and realize that before too long you will not be able to log onto the internet without a FaceBook(or like) account, and without wearing your bracelet, or use your eye-scan slash thumbprint (or whatever) to prove it's you. Well, it's coming sooner than you think. A lot sooner than you think. All it's going to take is one false flag and that is that.

Your story only goes to prove 'they' are going to make it 'popular' for the kids and then force the rest of us along...

peace

[edit on 26-8-2010 by silo13]

reply to post by NeverSlaves


This is just about getting kids ready to except this as being 'cool' since there's no way most adults will except it. All they have to do is wait a wee bit, this lot will grow up with the idea planted that these chips are harmless and bingo there ya go, they're in and done. PLus I suppose some parents will see it as ok to since nothing bad (on the surface) happened to their kids while the experiment happened.
wonder if they'll combine it with these new scanners and you wont be able to access controlled areas without a chip in you.
I had heard a story about them putting them into money and being abel to track cash everywhere, which will mean no more cash jobs, no tax evasion, and they'll be able to see exactly what everyone is spending there moollah on, when etc!

reply to post by NeverSlaves


Just another fear tactic meant to scare people away from Facebook.

Rather than running in fear, let's use Facebook as a tool of rebellion. It's not hard to do and those parasites will do anything to shut down people who disagree with their core mission. It's about time that TPTW learned a lesson.

[edit on 26-8-2010 by The Sword]

All these kind of technological improvements will never be forced by law into peoples everyday needs. The industry manages to create the need (along with the service to fulfill it) in a place where nothing was standing before. Then it's you who go and pay for it.

Iv just closed my account on facebook for this reason. and the use off facebook place app. where it check you in on the site if youve been to a pub or restaurant.

Adults , do you know where your kids are? Give them this bracelet and you will always know ! Can see the marketing now.

Of course then comes the bracelet trading, ... Here Susi, I am going out with Hank, give me your bracelet that shows me at the movies.

Sounds too much like those things parole people wear on their feet !

I agree that this is just the onset of what is about to come. It'll be the new trend, and before you know it, everyone will want their RFID Facebook bracelet. The thing is, there really is no point in worrying anymore. If you own a cell phone or log into the internet, they already know everything about you. Hell you don't have to have anything, if they want to know.. They will know. You've really got nothing to worry about so long as you aren't doing anything that "offends" the PTB. The ones that utilize this information.

It is eerily similar to something out of 1984, but I think anyone with their head on their shoulders has seen these sorts of things coming for a long time. Nobody has done anything to stop it, and I don't foresee a strong enough resistance to do it in the future. Unless something major happens, expect this to be the norm in the next few years..

If a person doesn't operate exclusively with cash, then it is already here.

Credit and debit cards, store club cards and the like already are used to build databases on all of us that use them. As said earlier, the cell phones track our whereabouts. Throw direct deposit of your pay and taxes being with-held from your pay before your ever see it, and they have almost all of us on invisible chains already.

Notice who the target is here, teens and young adults.

This program is designed to desensitize the next generation to the idea of RFID as well as get them used to having and expecting even less privacy.

The Totalitarian Tip Toe continues...