LifeLock CEO’s Identity Stolen 13 Times! (became a victim of his own words/scam)

Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.

[atsimg]http://files.abovetopsecret.com/images/member/b4a4bbe7c88c.jpg[/atsimg]

LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times. That’s 12 more times than has previously been known.

In June 2007, Threat Level reported that Davis had been the victim of identity theft after someone used his identity to obtain a $500 loan from a check-cashing company. Davis discovered the crime only after the company called his wife’s cellphone to recover the unpaid debt.

About four months after that story published, Davis’ identity was stolen again by someone in Albany, Georgia, who opened an AT&T/Cingular wireless account using his Social Security number (.pdf), according to a police report obtained by the New Times. The perpetrator racked up $2,390 in charges on the account, which remained unpaid. Davis, whose real name according to police reports is Richard Todd Davis, only learned a year later that his identity had been stolen again after AT&T handed off the debt to a collection agency and a note appeared on his credit report.

Then last year, Davis discovered seven more fraudulent accounts on his credit report that were opened with his personal information and have outstanding debt, according to the police report. Someone opened a Verizon account in New York, leaving an unpaid bill of at least $186. An account at Centerpoint Energy, a Texas utility, was delinquent $122. Credit One Bank was owed $573, and Swiss Colony, a gift-basket company, was seeking $312. In addition to these amounts, Davis’s credit report showed five collection agencies were seeking other sums from accounts opened in his name: Bay Area Credit was pursuing $265; Associated Credit Services was seeking two debts in the amount of $207 and $213; Enhanced Recovery Corporation was chasing $250 and $381.

LifeLock refused to discuss the issue with the New Times. The company did not respond to a request for comment from Threat Level.

And the Conspiracy (Scam) Part:

The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising. Lifelock promised in ads that its $10 monthly service would protect consumers from identity theft. The company also offered a $1 million guarantee to compensate customers for losses incurred if they became a victim after signing up for the service. The FTC called the claims bogus and accused LifeLock of operating a scam.

Source: www.wired.com...


I thought something wasn't right about this whole advertising thing he ran. Serves him right for using his own number in the ads. Made himself a big old target.

Of course the other issue is LIFELOCK doesn't work! Had it, it would have saved his butt. Oh wait, unless he wasn't using it! Meaning he didn't believe in it anyway.

Either way, he was/is running a scam and got caught. You'll see addional story links at the bottom of the main source. And, you won't be hearing those annoying adverts anymore!

[atsimg]http://files.abovetopsecret.com/images/member/b432f282b606.jpg[/atsimg] Don't Count on it!!! (should be the add)

That is very funny. I always knew that was a scam, but that dude's a moron for putting his social out there like that. There's a ton of stuff, obviously, that you can use stolen ID info for that won't show on a credit report for months.

ROFL that is awsome !! aaaahahaha, what an idiot !!!


so much for LifeLock Todd.


unfortunately what he owes due those scamsters is nothing in comparison to what he made out of the suckers who signed up for his service.

I was positive this would happen. His life became unlocked. I guess he can pay himself his guarantee now. My bank asks me if I want to pay an extra fee for security they already give me for free. Idiots like this need to be robbed.

Matbe he shoulda called life lock

I seriously hope this makes the front page, it makes a nice change from the doom and gloom. This really made me chuckle.

Thanks OP

reply to post by jokei



I'm a trying to keep it there. I agree, this should get a lot of attention. These frauds need to be expose.

Especially the internet ones. The older people are so easy of targets. Well, we shall see where this one goes.

LOL.....lolllolol

this is too funny..

That is what you get for being too arrogant and ignorant .

Karma is a b*tch.

I can't wait to hear more about this, but I doubt the MSM will cover this...

They are too worried about who will win Dancing with the Stars.....

because obviously that is really important or something.

I love how his SSN is still online.... what a moron

His comercial should now say "with lifelock your identity may be stolen at least 13 times and you may never know"

[edit on 5/19/2010 by l neXus l]

Well, there is one way not to have to deal with it, never use credit.

Frell them.

I always thought this was created by the credit companies themselves.

To set up another industry. Credit reporting and credit/identity protection.

Any alternate sources?

reply to post by anon72


I live in the Phoenix Area and I umpired this guys softball game one night...he tried to sell his program to me when I was umping the bases...we had a conversation about his SS number and he kept repeating it to me. I had it partially memorized from the commercials, and he did not care if I knew it. Maybe he does now?

reply to post by MarshMallow_Snake


I hope you get to run into him again and then see what happens. Imagin his face when you say: Hey, I hear 13 is a lucky number for you? Can I still become a member of LifeLock?

And then when he tried to speak his demon words, you say: You're Out!

If he still has a team (assuming you mean one he either plays on or supports).

Or better yet, go: Psst, I'm not suppose to say anyting to you but.....
There was a guy in a suit around here earlier today-probably before you got here, asking a bunch of questions about you etc. That's all I'm saying and I don't know anything else. Well, he did say he would be around during the game. I didn't tell him nuthin'.

He'll have a fun night.

[edit on 5/19/2010 by anon72]

Someone might want to tell Glenn Beck since I heard him hawking LifeLock just 2 nights ago on his radio show. I guess he just lost another advertiser.

VERY old news... Heard about this guys identity being stolen several years ago...

Very entertaining post! Most troubling from this post is the concept that we are our social security number. If it is used by someone else, they become us. If the freaking government creates an atrocity like the SSN, they should be responsible if it is used illegitimately.

All i can do is laugh. Serves him right... what do you expect by posting your SS everywhere.

Everyone knows that criminals are opportunistic. Posting your SS on billboards and websites creates an unneeded opportunity. It's like walking through a parking lot at night counting a bunch of 20's, just keep that money in your pocket, dont make yourself a target.

That being said, i'm sure he made a lot more money than he lost by posting his SS #, but the same effect could be achieved if he just used a fake number.

I use LifeLock, and never had a problem with it.

Well aside from the extra hassle of waiting for them to call me at the only two phone numbers they will call. If I apply for any loan, they have to speak to me at one the two phone numbers that I have given them. If they are unable to speak to me at one of those two numbers I cannot get the loan until they have spoken to me.

It makes me wonder if he really used the system. They send me a monthly credit report from all three agencies and as I said call when a loan is applied for.

I guess unless you have given it a try you cannot know how it works. So again, I wonder if he really was using the system. Why he would not I am unsure unless he could not and they told him they would protect him.

Raist

This news is AT LEAST 2 years old. A bit late are we? wired reports it May 18, 2010? That is funny, because I remember this being news such a long time ago..

[edit on 19-5-2010 by fordrew]

Originally posted by Raist
I use LifeLock, and never had a problem with it.

Well aside from the extra hassle of waiting for them to call me at the only two phone numbers they will call. If I apply for any loan, they have to speak to me at one the two phone numbers that I have given them. If they are unable to speak to me at one of those two numbers I cannot get the loan until they have spoken to me.

It makes me wonder if he really used the system. They send me a monthly credit report from all three agencies and as I said call when a loan is applied for.

I guess unless you have given it a try you cannot know how it works. So again, I wonder if he really was using the system. Why he would not I am unsure unless he could not and they told him they would protect him.

Raist

LifeLock has worked for me also. The couple of times in the past 3 years that I've applied for any sort of credit I've had to provide proof that I am who I say I am and they do send me yearly (not monthly) credit reports also. The couple of times that I've had to call their Customer Service I've spoken to someone who lives in the U.S. and I've received the best darn customer service of any company I can think of.

reply to post by ReginaAdonnaAaron


I get the monthly through email, guess I should have specified that.

It puts a fraud alert on my credit as soon as they run my number for a loan putting everything on hold until they know who I am.

Of course, I also have a great bank. Any time my wife’s or my debit card is used outside of the normal areas it is suspended. The charge will not take unless we clear it first by speaking to someone about the purchase.

Raist