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McDonaldization (or McDonaldisation) is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He describes it as the process by which a society takes on the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary paradigm (Ritzer, 2004:553).
Ritzer highlighted four primary components of McDonaldization:
* Efficiency – the optimal method for accomplishing a task. In this context, Ritzer has a very specific meaning of "efficiency". Here, the optimal method equates to the fastest method to get from point A to point B. In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time.[1]
* Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g., taste). McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. This allows people to quantify how much they're getting versus how much they’re paying. Organizations want consumers to believe that they are getting a large amount of product for not a lot of money. Workers in these organizations are judged by how fast they are instead of the quality of work they do.[1]
* Predictability – standardized and uniform services. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization. This also applies to the workers in those organizations. Their tasks are highly repetitive, highly routine, and predictable.[1]
* Control – standardized and uniform employees, replacement of human by non-human technologies
en.wikipedia.org...
Variants:
Everything should be made as simple as possible, but no simpler.
Make things as simple as possible, but not simpler.
Dubbed ''Einstein's razor", it is used when an appeal to Occam's razor results in an over-simplified explanation insufficient to meet needs or goals.
Originally posted by Crito
Variants:
Everything should be made as simple as possible, but no simpler.
Make things as simple as possible, but not simpler.
Dubbed ''Einstein's razor", it is used when an appeal to Occam's razor results in an over-simplified explanation insufficient to meet needs or goals.
Oversimplification is just as bad as unnecessary complexity. Or as I like to say, "Occam used to cut himself shaving every morning." Some things are inherently complex.
Originally posted by john_bmth
OP: the 'Scientific Management' you refer to is a business management strategy developed in the early 20th C, not to be confused with 'scientific method', something else entirely.
Originally posted by mdiinican
reply to post by Crito
That IS Occham's razor. Not Einstein's razor, not anything else.
Occham's razor is "entia non sunt multiplicanda praeter necessitatem", in english: "entities must not be multiplied beyond necessity".
It means that the theory that fully explains observations, while invoking the fewest new entities is probably the correct one. It still has to be able to fully explain observations, or it's not a complete theory at all. Einstein's theories are favored over their competitors because they neatly describe a huge number of observed phenomena better than newton's laws, yet also simplify to newton's laws in the conditions where they are correct.
Originally posted by Pha3drus
It would serve our scientists well to realize that the secret to wisdom is found in doubting.
Originally posted by masonicon
Originally posted by Pha3drus
It would serve our scientists well to realize that the secret to wisdom is found in doubting.
There's tons of wisdom that that little or no more than fiction for modern world, particularly true wisdom
Originally posted by masonicon
Are you sure Today's Sciences are over-rationalized A.K.A. McDonaldized? (anything can be irrational if it gets Over-rationalized)
[edit on 3-3-2010 by masonicon]
Originally posted by raj9721
Originally posted by masonicon
Are you sure Today's Sciences are over-rationalized A.K.A. McDonaldized? (anything can be irrational if it gets Over-rationalized)
[edit on 3-3-2010 by masonicon]
Soon we will pop a pill for breakfast.
Then pop a pill to keep our teeth and gums healthy and white.
Then pop a pill that will grow a shirt and pants flush right to our bodies, within minutes!
Then pop a pill that will allow us to fly to work.
Then pop a pill to log into our computer (which is shaped like a...pill!)
Then pop a pill to turn invisible so we can sneak into the meeting we were late for.
Then pop a pill to teleport back home after work.
Then pop a pill to go to sleep...
I mean pop a pill for all the pills you popped, then pop a pill to go to sleep...