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Uncertainty Reduction Theory posits that people's primary goal in an interaction is to reduce uncertainty about the person they are interacting with. In reducing uncertainty, people strive to understand people's behavior during interactions as well as to predict future behavior Thus, people strive to 'get to know' or form perceptions of others...
...because avatars are a visible representation of a person ... evaluations based on the physical appearance of the avatar may be transferred to them. In other words, people use information related to the virtual image in a process analogous to the one they have learned and used to reduce uncertainty during their experience in natural environments...
...It is possible that the presence of an avatar is a strong social cue that influences people's perceptions, leading them to perceive interfaces as more 'social'. Similarly, how people perceive avatars may influence both the self-perception and perception of others using a particular avatar as well as message perception and retention...
...avatars that were more anthropomorphic were perceived to be more attractive and credible, and people were more likely to choose to be represented by them. The strongest predictor of these variables, however, was the degree of masculinity or femininity (lack of androgyny) of an avatar. Further, those images with strong gender indications (either more masculine or more feminine) were perceived as more anthropomorphic than images (whether human or not) without strong indications of gender.
...it seems that the characteristics of an avatar may at times provide useful, and relatively accurate, information about the person it represents... a majority reported a preference for avatars that were 'like' them, at least in terms of gender. This suggests that users may also want to match other characteristics such as hair color and race, perhaps sexual orientation, or even hobbies...
Originally posted by chrisd250
reply to post by LadySkadi
very interesting...i picked mine because i like the band tool....
Originally posted by LadySkadi
What of the other side of the coin?
Images (in general) are all meant to convey a message... There's intent behind the images. I'm interested in whether that intent is noticed, internalized, acted upon...
Are we 'aware' of this? Are we reacting to the message that's being conveyed in that image and how influential is it to us as well as to the user?
[edit on 21-10-2009 by LadySkadi]