The way to the Army

Tequila\London agency.

* UK fee income from digital: £4,859,138 (year to December 2007)
* Owner: Omnicom
* Founded: 1992
* UK head: Tim Bonnet
* UK staff: 50
* Business split: 20% creative, 20% CRM, 20% marketing, 20% technical, 10% ecommerce, 5% user experience, 3% managed s
* Clients: The Carbon Trust, Prudential, Abbey, The Army, Canon

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As said, one of the clients is The Army. and this is what they do for it:
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Unusual for the agency to show that openly, but they are probably sure that ordinary people would ignore this.

why do they need to raise the numbers so much? well many reasons, so easy to tell just by looking around..


edit: some more information

Army
Due to the success of the direct marketing TEQUILA\ has been responsible for The Army (for the last 4 years) a new programme has been set up with the key objective of retaining recruits throughout the various stages of the recruitment/ enlistment process.
This particular pack (one element of the programme) is aimed at Army interested individuals who have gone into a careers office and left unsure about what they want to do next. TEQUILA\ developed this pack to highlight quickly and visually where they are now versus where they could be if they were to join the Army. The copy is clear and directional as research has shown that a vast majority of these contacts are waiting to be told what to do next.
Since the overall project went live in September 2006 - it has exceeded it's target by over 100%.

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[edit on 4-12-2008 by silencee]