Advertisers to scan brain waves to improve marketing.

Advertisers to scan brain waves to improve marketing.

www.telegraph.co.uk< br />

The "neuro-marketing" system examines the brain waves of consumers in response to new products in order to determine the power of each marketing message.

From probing a preference for a certain colour to selecting one product over another, neuromarketing focuses on hidden sensory and cognitive responses that compel consumers to buy certain products.
As part of the new service, volunteer consumers wear a specially-designed baseball cap which is able to measure brain waves at a rate of 2,000 times per second in order to read their responses.

(visit the link for the full news article)



Related AboveTopSecret.com Discussion Threads:
Neuromarketing: Straight to the Brain
Proof That The Advertising Industry Is A Form Of Mind Control Part 2

Science and Technology are advancing at an incredible rate and nowhere is psychology, sociology and the art of subtle human coercion seeing more advancement than in the Advertising Industry.

Mind Control seems to be a big topic in the realm of conspiracy theorists, but there is very little cohesion in trying to understand what it is, what the goals are and how implentation may occur. Well, the fact of the matter is that 'mind control', or rather 'mind influence', is in subtle forms all around us. They are the advertisements and TV shows that distract us from any forward and productive thinking. Society, in many cases, is designed to dissuade all attention from that which isn't a shallow concern (entertainment and faux hero worship of celebrities in many cases do not add to ones life).

We should be more aware of all of these subtle techniques...because their strategies are already outpacing the publics inclination to keep up with them.

Originally posted by soficrow in the above link NeuroMArketing: Straight To The Brain
Neuro-marketing's goal is to get us to do what corporations want us to do. There is no denying it. The Brighthouse Institute for Thought Sciences explained neuro-marketing's goal to the CBC in 2002.

The Brighthouse Institute for Thought Sciences claims it's closing the gap between business and science - with the goal of getting us to behave the way corporations want us to.
CBC Marketplace

Do we want to live in a world where a corporate entity can persuade us with an unerring frequency rate?

www.telegraph.co.uk< br /> (visit the link for the full news article)

[edit on 14-11-2008 by MemoryShock]

No we don't. Want to live in this world, i mean. But actually it is pretty far for mind-controlling applications. And corporations/marketing of products is personally not on the top of my worries about this technology. If its consequences are only that i will spend more money on useless junk - i will sign on it now. Other consequences are much more worrying. Human hive and such.

reply to post by ZeroKnowledge


My motivation, of course, is not to instill a panic or anything like that. But I am trying to communicate that these techniques are currently available.

And many times, these 'venturing' out to consumer applications is either an indication that the technology was designed for something else and has been picked up for other applications or it is a seemingly 'harmless' way to test the technologies effectiveness.

Either way, it is a virtual certainty that the governments of the world are not clueless as to the potential civilian control and coercion applications for this technology.

I merely submit that becoming more aware of this topic and its' cross applicability is a relevant excercise...especially for ATS and all conspiracy theorists. In my opinion, the 'mind control' conspiracy is the least attended to and one of the least understood.

This reminds me of the new Systems they are/were developing for the F-22. They have one system where the Pilot can wear a Helmet which has diodes built into it, thus the Pilot can fly and engage using nothing more than Mind Control. This started as a Preliminary System, which involved an implant in the Controller, now however it has been modified so as to only require the Corresponding Helmet to be in contact with the Controller's Head.

I would be concerned however with the long term effects of such technology, such as an increase in Seizures, or Brain Damage, including Tumors and Cancer. There needs to be a close Medical following of such prevailing technology, so as to keep a close eye on such side-effects.

Originally posted by TheAgentNineteen
This started as a Preliminary System, which involved an implant in the Controller, now however it has been modified so as to only require the Corresponding Helmet to be in contact with the Controller's Head.

Do you have a link for the implant portion of the above?

Anything further would be greatly appreciated...

reply to post by ZeroKnowledge


If all you had to worry about were buying useless junk that would be bad. For the environment, your finances and health, for instance.

What you should realize is that this research is also used by politicians in their campaigns. So that they can control us in a "free" country by undermining free will via hardwired "exploits" that nature has built into us. So they arent just selling you cars, and blenders, they are selling you foreign policy, wars, taxes, bailouts to corporate entities, etc.

Two classes made me leave business school for philosophy, business ethics, which I found were pretty horrendous, and marketing, which I found diabolical.

I agree with MemoryShock, people should understand how this works, knowledge is somewhat of an antidote to the mind control. People like to focus on the "sexy" forms of mind control using electro magnetic frequencies or other means, but the simple fact is that billions are spent on marketing because it works. We arent that difficult to control if you know the buttons to push.

And not only do we tolerate it, we pay for the privilege of being brainwashed.

I think the reason many people do not find this frightening is one of the most diabolical aspects of it. It leaves intact the illusion of a "free will" while at the same time undermining it considerably.





[edit on 14-11-2008 by Illusionsaregrander]

I feel it is just a ploy to target the kind of people who are already "dulled and dumbed" to the world around them.

Some of us actually behave in the opposite way to the target audience and would NOT be persuaded to make different choices.

This is just the evolution of a tactic that's been in use for decades now.

"Whiter than white"
"New formula"
"Better than ever" etc, etc...................B*ll*cks



I know, I used to work in graphics and product marketing which is why I don't buy labels or brand names because that's what you are paying for, not the actual product. Fact!

Amazing but sad to think these tactics are employed for generally such miniscule additions to a market share. Not even 0.1% in some cases. And the "new" products and their packaging are often obsolete by the time they hit the shelves and the next version is on the drawingboard.

I worked on "Lever Brothers" and "Brooke Bond" crap for years. It certainly wasn't artistic, it's plagiarism and nothing more.

It's the people we need to educate, but this new "ploy" certainly won't help.

Who exactly is going to do this?
The article doesn't specify who is going to do this.
Can you give me that information at least.

reply to post by Interestinggg


A more in-depth thread is HERE if you want more info.

Thanks for that.
I have read alot more into it.
And as I understand it would be no different to the current filthy evil sick twisted demented thieves and there current practices.
They definitely wont be scanning or controlling my mind.
Although they try on a daily basis, I am far ahead of them in that respect.

this seems very "brave new world" (aldous huxley) to me.

at first, it seems morally appalling. as was my reaction in the early chapters of the book.

but i quickly came to realize that a world where everyone is bred and conditioned to attain a maximum level of happiness and satisfaction....really would not be such a bad world.

therefore, to play devil's advocate, i propose that if corporations and government want to find out what makes me happy and then serve it to me on a dish, well...i cant imagine that it would be so much worse than the piddly existence i am being afforded currently.

I can definitely see where everyone is coming from, the advertising industry does play into psychological aspects of society. We conduct research on anything and everything, because the whole point is to find something that pertains to each and every demographic.

America thrives on it's corporations, it's business's, it's imported products. And each and every one of these is vying for your particular attention, they want you to want what they are offering you.

Without advertisements, how would you know what shows would be on for you to watch in the evening? Media, of any sort in and of itself is a form of advertising. It's so totally ingrained in our society that there is no escaping it. Sure you can say, well I don't buy name brands etc... But there is something about what you want to buy that appeals to you...

That being said, they WANT you to think they aren't name brand that is what their image WANTS you to think.

I'm probably going way too deep into this, but you honestly can't believe that they won't take advantage of anyway that would make them money? Meaning, these big name companies down to the mom and pop's down the street, want their own particular product to be top (or bottom depending on the type of image you want to convey), so of course they'll hire someone who is an expert in that field, or maybe even do it themselves...but then again not many people are creative enough to do their own advertising so the result is having to hire advertisers.

Albeit, marketing nowadays has really gone downhill, the majority of these firms have gone SO corporate that they've lost the sense of what it means to be an artist, in every sense of the word.

One advertising company that I think could really change the way we see advertising is StrawberryFrog, I see some really creative, unique and entertaining pieces coming from them.

Whew...went off on a tangent there, but long story short, if you think every commercial or political ad is trying to control you mind well, you're right. Sort of. They want to appeal to you, they want you to vote for them not the other guy. That's pretty much what's up with the rest of advertising too.

Next thing we know all psychologist are worshippers of Freud and they're trying to brainwash us into believe we really want to marry are mother's and father's. Entertainment psshh! Who needs that!? Why would I want to watch something that I enjoy. Same thing is happening with the arts programs all over the US. Just poof! Gone because math and science are considered to be superior trades.

edit: spelling >.>. it's 3:22am gnight!



[edit on 16-11-2008 by bandaidctrl]

Originally posted by tgidkp


therefore, to play devil's advocate, i propose that if corporations and government want to find out what makes me happy and then serve it to me on a dish, well...i cant imagine that it would be so much worse than the piddly existence i am being afforded currently.

Is that what would serve corporate interests however? Think about it logically, and follow the line of reasoning carefully.

Does anyone make a profit from your lasting happiness? Or is that like "cures" vs "treatments" in pharmacology? No one in corporate America wants a "cure" they want a treatment that they can sell you over the long haul. They want you to stay sick and need their drug.

Now apply that back to your happiness. Why on Earth would you believe you were being offered a "cure" for unhappiness? Where is the profit in that?

What you are really getting in a "treatment" that will make you less unhappy in the short run, but that you need to buy over, and over again. AND, much like you see drug adds "creating" all sorts of ailments that you should run to your doctor for a pill to treat, many of your "unhappinesses" are likewise creations of the corporate machine.

Do not be fooled for an instant into believing that this corporate mechanism will ever bring you lasting happiness. There is no profit in that.

The profit lies in their creating lasting unhappiness/dissatisfaction that you can then buy temporary respite from.

An interesting video:

www.worldbusiness.org...

Great article. I find this of particular interest because I am studying for a career in that particular area. Perhaps there is more of a career out there for me than the medical field.

Originally posted by tk2dsky
Great article. I find this of particular interest because I am studying for a career in that particular area. Perhaps there is more of a career out there for me than the medical field.

then this video is SPECIFICALLY FOR YOU.

Work for marketing....work for big Pharma what's the difference? As you can see I'm feeling particularly cynical tonight. Nice video by the way.

Wow, this is capitalism at its finest!
What's next?
When do they start to install miniature flat-screens in pregnant women so the foetuses can watch commercials?