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LOS ANGELES, April 6 (UPI) -- A new marketing campaign for the Swedish vodka Absolut that shows California as part of Mexico has sparked a growing controversy.
The (Sweden) Local reported Saturday the new "In an Absolut World" campaign shows a map of 1848 America, when Mexico still controlled California, and at least one online blogger has taken offense to the marketing effort in Mexico.
"Absolut is pandering to ignorance, historical illiteracy and Mexican national chauvinism. I'll never drink Absolut again," said a blogger who identified himself only as Ted.
Absolut spokesman Jeffrey Moran assured such concerned consumers that the controversial advertisements will not run in the United States. The New York-based spokesman also denied any claims the marketing effort was indicative of the greater debate over immigration issues taking place in the United States.
"This ad certainly has nothing to do with immigration issue or anti-Mexican sentiment. It's based on a historical perspective on what Mexico once was. That's all," Moran said.
Originally posted by battlestargalactica
Courtesy of: ATS member → WEST COAST.
Originally posted by khunmoon
reply to post by super-CBGB
I cannot say you knowingly posts misleading data, as any non-American knows the vast ignorance Americans have towards geography.
Originally posted by khunmoon
I cannot say you knowingly posts misleading data, as any non-American knows the vast ignorance Americans have towards geography.
Vin & Sprit, Absolut's Sweden-based parent company, will be acquired by French spirit maker Pernod Ricard SA under a deal reached last week.
1). Posting: You will not post any material that is knowingly false, misleading, or inaccurate.
Originally posted by Damocles
jedi will point out that the circumstances by which we aquired the area on the absolute map were a little heavy handed but if the mexican govt of the time didnt want to give them up the solution was simple....keep fighting the war.