Privacy delays ad targeting on phones

Privacy delays ad targeting on phones

news.yahoo.com

NEW YORK - Your cell phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like. Considering the phone is usually no more than a few feet away, these are powerful clues for figuring out just the right moment to deliver the right coupon for the store just around the corner.

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It was just a matter of time before marketers would start assaulting us with adds on our cellphones. As for me I am opposed to having my phone crammed with adds I don't want let alone our currier's selling our personal info to the marketers.

They will most likely get away with it by stating there in no expectation of privacy on a cellphone while in public. The question begs to be asked, is there anyway that we could block the adds? I can just see it now, your having an important phone conversation and a marketer interrupts with "now a word from our advertisers".

news.yahoo.com
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