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Originally posted by SR
It's just basically a ripped off Godzilla except the difference is this thing is a parasite with bugs on it or something and won't die at the end of the movie supposedly.
The intention was to make America's answer to Japan's Godzilla and that the movie was inspired by other films. "It's an entirely original story and monster," Burk, a producing partner with Lost co-creator J.J. Abrams, said in an interview in November.
...
"The viral stuff online was all done in conjunction with the studio," Burk said. "A woman named Amy Powell at Paramount is in charge. She's [a] genius, to say the least. The whole experience in making this movie is very reminiscent with how we did Lost.