McDonald's wants definition of McJob changed

news.yahoo.com...

McDonald's Corp. is reviving its campaign to ditch the dictionary definition of "McJob," this time setting its sites on the vocabulary of Britons. The world's largest fast food company said Tuesday it plans to launch a campaign in the U.K. this spring to get the country's dictionary houses to change current references to the word "McJob."

They claim they want it changed because it's "demeaning to its workers"?
They could at least tell the truth and say it's because the word casts McDonald's in a negative light.
I find it disturbing that they think they're so rich and powerful they can go around changing the definition of a word that they didn't even coin!

[edit on 21-3-2007 by Astrithr]