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BUSH USED PRESS CONFERENCE TO FORCE PR BUZZWORDS INTO THE DEBATE In a scripted moment of imperial bravado, President Bush held a press conference yesterday to address the scandal over his Attorney General having lied to Congress. Why this sudden move? In a word: framing.
Even more frightening to the Bush administration than being caught putting loyalty to leader above following the law, the Gonzales scandal has lured off the White House PR ranch and into a frame about administration corruption and deceit.
And so, as is par for this President's course whenever the White House is faced with a crisis, the goal of Bush's press appearance was not to inform the American public of any facts, but to force the White House's carefully scripted keywords into the debate--with the hope that journalists and Democrats would repeat them.
So, they sent in the PR keyword "repeaterer" to get the job done. The following is a list of the 5 keywords dropped by Bush, yesterday--keywords that Americans should repeat only if they want to help President Bush deceive the American public by luring the debate away from the important issue of honesty in government: resignation leadership explanation incomplete fishing