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Reuters
The Guinness Book of Records has rejected magician David Blaine's most demanding stunt to date, which will kick off high above London's River Thames on Friday.
"We have records on our books which are both better and longer," said a Guinness Book of Records spokeswoman. She said the starvation record was held by Briton Dennis Goodwin, whose hunger strike in Britain's Wakefield Prison ended in July 1973 after 385 days.
The isolation record is held by Texan Bill White, who lay buried in a box of 54 cubic feet for 141 days, two meters underground.