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The executive once had it all, living in a lavish $3.5 million California mansion with Rachel and their four children. When she found fame, Hollis is said to have struggled with his wife's over-sharing about their lousy sex life and her new role as the family breadwinner.
'Now that she doesn't need me,' he once wrote. 'Will she still want me?'
A behind-closed-doors rivalry for social media clout apparently ended their marriage in 2020, and a string of scandals culminated in Hollis' death in February 2023 of a heart attack caused by a lethal cocktail of drugs. He was found with his ever-present phone on his chest after his tragic death.
With almost half a million followers and a lucrative career behind him, the executive's demise serves as a cautionary tale over the dangers of living for shallow online attention first highlighted by a Wall Street Journal investigation.
Hollis spent his final years obsessing over mean Instagram comments and relentlessly sharing everything in his life online.
The dad also tried his hand at becoming a bodybuilder duirng a sad decline his ex-girlfriend, reality show star Heidi Powell, described to the Wall Street Journal as living 'like The Truman Show.'
Hollis' transformation was especially shocking to his friends and former colleagues, as he'd once appeared to have the world at his feet.
As a top Disney executive, Hollis spent 17 very fruitful years at the media giant, and reportedly even remarked to a friend that he believed he had the potential to someday take over from famed CEO Bob Iger.
His perks included stock options, yearly tickets to the Oscars, and responsibility over the release of blockbusters including Black Panther and the Star Wars franchise.
But after Rachel released her popular, inspirational-buzzword bestseller 'Girl, Wash Your Face' in 2018, Hollis took a risk and quit his lucrative role to join her in building a self-help empire.
Their venture, Hollis Co., was a once-successful business centered around podcasts, media promotions and millions of followers between them.
In the years since, Rachel's stock soared far higher than her husband's, commanding over 1.5 million Instagram followers while hosting a number of stars on her podcast including Arnold Schwarzenegger, Rainn Wilson and Steve-O.
But behind the snazzy posts and airbrushed pictures, fans began to see Hollis cracking under the pressure of living up to his online persona, including in October 2021 in an infamous Instagram Live episode.