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Busting out the ol' calculator, it seems the Euro Airship team is expecting an average speed a little over 83 km/h (52 mph) – so yes, less than a tenth the speed of the average fossil-burning airliner. But airships do have some key advantages – you can stop and start at more or less any point you like without needing a runway, for example.
Indeed, while projects like the AirYacht and the bootylicious Airlander aim to resurrect the airship as a form of luxury passenger travel, others believe that hydrogen-filled airships are the future of zero-emissions cargo movement, carrying 8-10 times the payload of a cargo plane, at a quarter of the price, and up to 10 times the speed of a cargo ship.