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In his 2019 Stanford address, Tim Cook warned about the threat to our “freedom to be human” from technology that looks to get inside our heads and rearrange the furniture. His “freedom to be human” is, essentially, our fundamental right to freedom of thought—an absolute right that has been mostly overlooked until now. The importance of Tim Cook’s speech was the recognition that Silicon Valley itself could never have come into existence in the current climate. Technology that undermines freedom of thought ultimately undermines innovation, and that is not good for anyone.
From persuasive design to behavioral micro-targeting through emotion recognition technology, predictive policing and neuropolitics, in the past decade the goal of much new and emerging technology has been about curating what Shoshana Zuboff calls “human futures,” exploiting our data to judge and control what we think and feel and ultimately how we behave.
in 2023 we will start to see shifts in both the regulatory landscape and in the direction of tech innovation that reinforce and protect our right to freedom of thought in the digital age.
In 2016, when Cambridge Analytica was mining the minds of electorates around the world using behavioral microtargeting techniques commonly used in online advertising, the idea of stopping surveillance-based advertising—the data-driven fuel that powers the internet—was unthinkable. This past year, however, we have seen the EU’s Digital Services Act put the brakes on targeted advertising for minors. Even President Biden, in his 2022 State of the Union Address, flagged this as an issue for action. In the US, the attorney general of Washington, DC, is suing Mark Zuckerberg for his role in facilitating Cambridge Analytica’s use of data in the 2016 elections. And in Belgium, the Data Protection Authority made a finding that calls into question the entire structure of real-time bidding for online advertising.
There are already signs of big tech companies thinking carefully about the implications of their work for freedom of thought and taking radical steps. In 2021, Facebook scrapped its research on wearable brain-computer interfaces. In 2022, Microsoft announced that it would phase out public access to controversial emotional recognition technology. Google, following the US Supreme Court’s decision overturning Roe v. Wade, scrabbled to address the dangerous ways data can be exploited to expose our opinions on the front line of the culture wars. Apple has announced a new “lockdown mode” in response to the Pegasus scandal that will prevent phone hacking to access the inner lives of human rights defenders around the world.
originally posted by: Kenzo
a reply to: Maxmars
The Wired Uk article smell quite a lot as PsyOP to me
They try to convince people , but nah....it`s bs .
originally posted by: Boadicea
a reply to: Maxmars
I'm all for calling out the mind games, and those playing them, but it's not enough. People need to not only see who is doing it, but how it's being done, and how NOT to be played.
And the last part is the hardest part.
People won't even make clear distinctions between facts and opinions, between truth and beliefs. People don't pay close attention to sources (or lack thereof), and will declare anything reported as fact -- even when there is no possible way to verify or confirm the validity of the claim.
Even when the known and proveable facts contradict someone's words, there are always folks happy to spin it and twist it and contort it into "his/her truth." We used to call that delusional... now it's just "alternative" truths. You feel like a woman? Okay! That's your truth and everyone else needs to just shut up and accept it!
No one can save us from ourselves. "They" are everywhere. If it isn't Big Tech or Big Media or Big Pharma, then it's the two-bit conman on the corner, or the vacuum salesman at your door, or the skank sitting at the bar, and so on and so forth. We cannot stop "them". We need to do better.
People like to look back over time and compare to see if it's worse or better, I suspect reality has always been varying levels of crap. It's the individual that often deludes themselves that those with the power would never seek to manipulate.