posted on Jul, 29 2021 @ 12:19 PM
I had a Neilson employee tell me something interesting. Twice in my life, in the 80's and then the 90's, I have been part of a Neilson family.
They did send the money to me. I did it because I wanted to "save" my favorite shows.
I asked a Neilson employee why they are asking people to fill our their forms anymore with cable being able to track what you watch. She chuckled and
said, we are going to stop sending out the booklets (this was awhile ago). We can get the ratings directly from cable providers. So if you have
cable, they are watching what you watch and sending it to Neilson, as they know your demographics.
I was surprised to see an app for it. But I guess streaming may have messed up their ratings. However, they could get the data from streaming
services, but the services would have a vested interest in lying to Neilson to inflate their ratings.
Interesting to see self reporting coming back.