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If at least 25 percent of a community’s population is committed to changing what is considered the social norm, the group will see a shift. The majority will adopt the new behavioral norm introduced by the minority. The study’s lead author, Damon Centola, an associate professor in the Annenberg School for Communication at the University of Pennsylvania.
Centola sees the Chinese social media giant Weibo as an example of this principle in action. The Chinese government sends many of its employees on Weibo to track civilians’ conversations and message threads.“If you get enough of these actors who coordinate and steer the conversation,” said Centola, “then the people who were airing their grievances feel less comfortable talking about them, and no one talks about grievances anymore.”
Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. The scientists, who are members of the Social Cognitive Networks Academic Research Center (SCNARC) at Rensselaer, used computational and analytical methods to discover the tipping point where a minority belief becomes the majority opinion. The finding has implications for the study and influence of societal interactions ranging from the spread of innovations to the movement of political ideals.
"When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas. It would literally take the amount of time comparable to the age of the universe for this size group to reach the majority," said SCNARC Director Boleslaw Szymanski, the Claire and Roland Schmitt Distinguished Professor at Rensselaer. "Once that number grows above 10 percent, the idea spreads like flame."
As an example, the ongoing events in Tunisia and Egypt appear to exhibit a similar process, according to Szymanski. "In those countries, dictators who were in power for decades were suddenly overthrown in just a few weeks."
originally posted by: Asktheanimals
Though the gist of the article is about changing group dynamics for political and environmental causes the implications go in to every area of life - our entertainment, education, culture and language. Minority groups especially have formed political action committees that give them power beyond their actual numbers. When we talk about our collective future this is rather important as those content with the status quo tend to be silent and not active politically, success breeds apathy.
Sesame credit is changing how people in China converse online, unlimited immigration is changing the cultures of Western countries, mass media affects how all of us perceive the world and how we react to it. The future may well be a numbers game and those who don't vote or speak won't count. Our collective silence could be our doom.
If at least 25 percent of a community’s population is committed to changing what is considered the social norm, the group will see a shift. The majority will adopt the new behavioral norm introduced by the minority. The study’s lead author, Damon Centola, an associate professor in the Annenberg School for Communication at the University of Pennsylvania.
Centola sees the Chinese social media giant Weibo as an example of this principle in action. The Chinese government sends many of its employees on Weibo to track civilians’ conversations and message threads.“If you get enough of these actors who coordinate and steer the conversation,” said Centola, “then the people who were airing their grievances feel less comfortable talking about them, and no one talks about grievances anymore.”
www.sierraclub.org...
People see entire towns taken over by Muslims an every church is now a mosque
Look at how criticism of either Islam or immigration is handled there - as a hate crime.
We have any resistance already beaten down by government, media and social stigma.
originally posted by: theantediluvian
Fear of change is natural — and it's intrinsic to conservatism — but change is normal and to be expected.
There is some validity to the 10% rule. Take the UK for instance, mass immigration from Islamic countries have brought their numbers up to or over that mark already.
originally posted by: theantediluvian
No matter where you look, the most glaring correlations when it comes to birthrates are economic and educational, not religious/racial/ethnic/etc.
And immigrants everywhere have a strong tendency to settle in enclaves but become increasingly integrated with each generation.