"SELF is about our new age of narcissism and self-obsession, one in which a human race that used to look out with curiosity at the world and the stars
now spends much of its time gazing at a little screen to see themselves reflected back in the mirror of social media. In that sense everyone now can
take part in the notion of celebrity, and has the potential to share their life with an invisible mass of people they will never meet. The video takes
things further by exploring the idea that anyone can now project a version or “self” that has no bearing on reality, and by using only well known
faces the deception is made transparent." - Steven Wilson