It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Thank you.
Some features of ATS will be disabled while you continue to use an ad-blocker.
In the field of communication, framing defines how news media coverage shapes mass opinion.
Perception is Reality
originally posted by: YouSir
a reply to: IgnoranceIsntBlisss
Ummm...as far as framing goes...sometimes the most effective method is to simply label...
"Little Marco"
"Crooked Hillary"
"Lyin Ted"
"Crazy Bernie"
"Low energy Jeb"
"Goofy Elizabeth Warren"
These methods are very effective and cement association in the mind of the viewer or listener...It effectively shuts down the opposition...They become the label in the minds of the target audience...
The target is framed by the label and seldom recovers from the piling on of perception...
Your a "racist"...Your a "homophobe"...etc...
Look how much society has been manipulated and opponents silenced by the effective use of this method...
YouSir