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FACEBOOK has come under fire over revelations it is targeting potentially vulnerable youths who “need a confidence boost” to facilitate predatory advertising practices.
The allegation was revealed this morning by The Australian which obtained internal documents from the social media giant which reportedly show how Facebook can exploit the moods and insecurities of teenagers using the platform for the potential benefit of advertisers.
The confidential document dated this year detailed how by monitoring posts, comments and interactions on the site, Facebook can figure out when people as young as 14 feel “defeated”, “overwhelmed”, “stressed”, “anxious”, “nervous”, “stupid”, “silly”, “useless”, and a “failure”.
Such information gathered through a system dubbed sentiment analysis could be used by advertisers to target young Facebook users when they are potentially more vulnerable.
Facebook’s Data Use Policy warns users that the company “may use the information we receive about you … for internal operations, including troubleshooting, data analysis, testing, research and service improvement.” Currently information about your relationship status, location, age, number of friends and the manner and frequency with which you access the site is sold to advertisers. But according to the report, Facebook is also seeking to sell ads to users concerned with insights gleaned from posts such as those concerned with body confidence and losing weight.
originally posted by: lostgirl
a reply to: LadyGreenEyes
I can't speak for others, but the only reason I have a Facebook account is because no one in my neighborhood 'circle' of longtime 'stay-at-home mom' friends bothers to actually socialize in person or even by phone ever since the kids got old enough to arrange their own social lives..
Facebook was the only option if I wanted to stay in the loop...I rarely post anything myself, but I like knowing how everyone is - especially their kids, some of whom I really came to care for almost as much as my own..
Taking advantage of troubled youth, those in need of psychological assistance, just to sell them crap they likely do not need and perhaps cannot even afford. This data could just as easily be used to forward to professionals that could reach out to these kids and help them.
originally posted by: lostgirl
a reply to: LadyGreenEyes
I can't speak for others, but the only reason I have a Facebook account is because no one in my neighborhood 'circle' of longtime 'stay-at-home mom' friends bothers to actually socialize in person or even by phone ever since the kids got old enough to arrange their own social lives..
Facebook was the only option if I wanted to stay in the loop...I rarely post anything myself, but I like knowing how everyone is - especially their kids, some of whom I really came to care for almost as much as my own..