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Ivanka Trump’s signature perfume is a best seller on retail giant Amazon.
Ivanka Trump Eau de Parfum Spray For Women ($34 for a 3.4-ounce bottle) was No. 1 on Amazon’s list of bestselling fragrances and perfume for at least the sixth consecutive day. One reviewer wrote: “I normally buy this at Nordstrom. But now that I heard they will not carry it anymore, I was happy to find it on Amazon.” (Radha Beauty Aromatherapy was at No. 2 on Amazon’s list.) The recent success of Ivanka Trump’s perfume on Amazon, particularly after her products were dropped from other stores, suggests the “resistance economy” to boycott products associated with the family of President Trump can help a brand as well as hurt it.
While Nordstrom has claimed that the brand has not been doing well, reality says otherwise when it comes to overall sales. According to G3’s 2016 annual statement, ticker $GIII, the manufacturer and distributor of Ivanka’s clothing line, the brand is doing quite well—enjoying a $29.4m bump in sales to $100m.
Nordstrom says its decision was based on performance, but a spokesman for Ivanka’s fashion line tells Axios the retailer ordered both shoes and apparel for spring 2017, and only canceled the former. Moreover, the brand claims year-over-year revenue growth in 2016, and Nordstrom’s co-president reportedly wrote an internal memo last November that referred to Ivanka Trump’s wares as “a sizable and successful business.”
originally posted by: RainbowPhoenix
Yes but it is the only product of hers that is making any significant money. Most major retailers have moved her products to the clearance bin due to gradually declined sales. So I guess her perfume must actually smell really good to be so popular people still buy it.
originally posted by: TexasTruth
This has been a proven method for a while now.
Chick-fil-A boycott=record sales
Obama gun grab=record sales
SNL p$$ng off the right=best ratings in years
Jackie Evancho @ innaguration=top hit on ITunes for days
Hobby Lobby, Trump wine,
Now the perfume??
Backfiring bigly, very bigly!
originally posted by: TexasTruth
This has been a proven method for a while now.
Chick-fil-A boycott=record sales
Obama gun grab=record sales
SNL p$$ng off the right=best ratings in years
Jackie Evancho @ innaguration=top hit on ITunes for days
Hobby Lobby, Trump wine,
Now the perfume??
Backfiring bigly, very bigly!