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The search engine manipulation effect (SEME) is the change in consumer preference from manipulations of search results by search engine providers. SEME is one of the largest behavioral effects ever discovered. This includes voting preferences. A 2015 study indicated that such manipulations could shift the voting preferences of undecided voters by 20 percent or more and up to 80 percent in some demographics.[1][2] The study estimated that this could change the outcome of upwards of 25 percent of national elections worldwide. On the other hand, Google denies secretly re-ranking search results to manipulate user sentiment, or tweaking ranking specially for elections or political candidates.[3]
erica’s next president could be eased into office not just by TV ads or speeches, but by Google’s secret decisions, and no one—except for me and perhaps a few other obscure researchers—would know how this was accomplished. Research I have been directing in recent years suggests that Google, Inc., has amassed far more power to control elections—indeed, to control a wide variety of opinions and beliefs—than any company in history has ever had. Google’s search algorithm can easily shift the voting preferences of undecided voters by 20 percent or more—up to 80 percent in some demographic groups—with virtually no one knowing they are being manipulated, according to experiments I conducted recently with Ronald E. Robertson . Given that many elections are won by small margins, this gives Google the power, right now, to flip upwards of 25 percent of the national elections worldwide. In the United States, half of our presidential elections have been won by margins under 7.6 percent, and the 2012 election was won by a margin of only 3.9 percent—well within Google’s control. There are at least three very real scenarios whereby Google—perhaps even without its leaders’ knowledge—could shape or even decide the election next year. Whether or not Google executives see it this way, the employees who constantly adjust the search giant’s algorithms are manipulating people every minute of every day. The adjustments they make increasingly influence our thinking—including, it turns out, our voting preferences. What we call in our research the Search Engine Manipulation Effect (SEME) turns out to be one of the largest behavioral effects ever discovered. Our comprehensive new study, just published in the Proceedings of the National Academy of Sciences (PNAS), includes the results of five experiments we conducted with more than 4,500 participants in two countries. Because SEME is virtually invisible as a form of social influence, because the effect is so large and because there are currently no specific regulations anywhere in the world that would prevent Google from using and abusing this technique, we believe SEME is a serious threat to the democratic system of government. According to Google Trends, at this writing Donald Trump is currently trouncing all other candidates in search activity in 47 of 50 states. Could this activity push him higher in search rankings, and could higher rankings in turn bring him more support? Most definitely—depending, that is, on how Google employees choose to adjust numeric weightings in the search algorithm. Google acknowledges adjusting the algorithm 600 times a year, but the process is secret, so what effect Mr. Trump’s success will have on how he shows up in Google searches is presumably out of his hands.
Google’s charitable chief: ‘I have a strong sense of social justice’
Jacquelline Fuller, 47, did not set out to work in philanthropy, let alone run one of the biggest corporate giving programmes. But as managing director of Google.org – the internet search engine’s charitable arm – she is in charge of spending $100m a year on charitable projects, a sum that dwarfs the average donation by UK-based FTSE 100 companies of £3m, according to the Charitable Aid Foundation.
Google Grant To Fund CofC Race and Social Justice Initiatives
The Avery Research Center for African American History and Culture at The College of Charleston has received a grant from Google it will use to jump start the Race and Social Justice Initiative.
The initiative will be led by Avery, the African American Studies Program, Addelestone Library and the Lowcountry Digital History Initiative.
www.google.org...
Human rights actors increasingly rely on diverse and new information streams, yet they have no sector-specific toolsets or protocols to help them to manage their information, share knowledge, and protect the data they collect. Benetech was awarded $800,000 for the development of technology tools to advance human rights abuse research and action. With this support, Benetech is leading a human rights technology and data consortium and advisory committee to devise technical requirements for a comprehensive human rights information platform. Benetech will develop open source prototypes for testing in the field. A secure, open source platform for the collection, annotation, analysis, and preservation of multi-format evidence and testimonials by human rights actors will empower them to leverage that data to advance their goals. This project will serve social justice groups, civil society organizations, journalists, activists, and researchers.
Google Gives $3 Million in Grants to Fight for Social Justice and Reform
Last year, Google.org announced an effort to support organizations working for social justice reforms, giving grants to #BlackLivesMatter and other social justice groups. Today, Google.org announced an expansion of that effort. With $3 million in grants, Google.org is partnering with San Francisco’s My Brother and Sister’s Keeper (MBSK) program; Oakland’s Roses in Concrete Community School; the tech-enabled college success startup, Beyond12; and the national Equal Justice Initiative, headed up by Bryan Stevenson.
Black Googler Network fuels inclusion at Google
On February 1 we kicked off Black History Month with a Doodle recognizing the remarkable life of Frederick Douglass and a new collection of Black history archives on the Cultural Institute. Googlers around the world have joined in the celebrations, hosting film screenings, spoken word performances, speaker series, and participating in community service. These efforts have been driven by the Black Googler Network (BGN), one of Google’s largest employee resource groups with 12 branches worldwide. BGN focuses on empowering the Black community at Google and beyond. BGN Googlers work on many different teams, participating in BGN as volunteers or in their 20 percent time. They run service trips to communities in need, provide professional development and mentorship programs, convene dialogues on topics affecting the Black community, and help Googlers connect with each other and develop a sense of community. They’ve also driven social justice movements across the company, including solidarity for #BlackLivesMatter and $2.35 million in funding from Google.org for racial justice innovators.
originally posted by: odzeandennz
a reply to: IgnoranceIsntBlisss
op posted thread at 20:07 , you posted this response at 20:44
in 37 seconds, you had all this ready...
i think you may have your own agenda. or just make a new thread dont piggy back his thread with anti whatever you have there...
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op: its not just google with SEME, twitter and FB are both guilty of this.
originally posted by: odzeandennz
i think you may have your own agenda. or just make a new thread dont piggy back his thread with anti whatever you have there...