Does this qualify as conspiracy?

Starting at 27:30 and running about ten minutes, the lecturer notes how media can and is used to change people's attitudes and ultimately behavior in regards to fertility decisions. Now my question is, how many viewers of TV shows are aware of this? If most are not then doesn't this show how people behind the scenes may have an agenda and push it under the radar?

It's no secret that the MSM uses tactics to steer public opinion, but sure, I'd label it a conspiracy.