Originally posted by John bull 1
I'm curious as to what members think.
I'd like to think I have a reasonably informed "insider's" position on this.
In a word,
no, at least not yet, but most likely never. I knew some of the original software engineers who built Google, two are still there
and work on the search engine on a daily basis (I sometimes see them at industry functions). The Google ranking engine is exceptionally complex, there
are currently 127 different routines that categorize, rank, and store Google Bot results. Almost every one of these are tweaked in some way on a
monthly basis... hence the industry's much feared, "Google Shuffle" (when you rankins can suddenly change for no reason). There are three primary
factors that effect ranking on Google:
1- The "page rank" of sites that link to you.
2- The content of your pages
3- The quality of your site's HTML (which makes it easier for Google to rank the content)
Page Rank is the most imporant overall factor, sites with a high page rank have thousands of sites linking to them, thus a high page rank
score... and if the sites linking to your site have a high rank, your score is helped.
Eric Schmidt, the CEO of Google (whom I met once, 3 years ago) is rabid about delivery relevant search results. Craig Silverstein, the CTO, is
hell-bent on making all their systems as accurate as possible. They fight a monthly battle against search engine spamming... hundreds of bogus pages
of links in an attempt to improve page rank.
It's not impossible to imagine that Google might be forced to alter it's rankings for political reasons (there is also a human-factor as teams of
people watch search returns from time to time and make adjustments so that future returns imporve). But given the corporate culture, unlikely.
However, they
did tweak their returns specific to users in China, so we know it is possible. If anything, it's likely that the pages you found
showing a skewed viewpoint had more pages linking to them.