Pepsi and The Black Knight

originally posted by: charlyv
The black knight is not fiction, however we do not know what it is.

Yes we do,
en.wikipedia.org...

If you mean the mythical satellite, that does not exist.

a reply to: ZetaRediculian

Does that look like an eye to you?

Looks like a running shoe to me.

Looks like a blue man with an incredibly pointy chin inside a cryo-stasis pod to me.

originally posted by: Astyanax
a reply to: ZetaRediculian

Did you know Pepsi spends 2 billion dollars a year on advertising?

$2.3bn, actually.

But that would be for all their brands, not just Pepsi-Cola.

Still, it's a massive amount. And it's primarily a product of what you might call Darwinistic sexual competition. You know how sexual selection promotes the unnatural growth of 'fitness advertisements' -- traits such as the peacock's tail, stag's antlers, etc, which are a burden to their possessors but which the opposite sex find attractive. Well, something exactly analogous to this -- an unhinged, Cyranoesque battle for consumers' affection -- inflates ad budgets in the soda market. The rivalry between Coca-Cola and PepsiCo is the biggest grudge match in marketing. If you think PepsiCo's $2bn is big, well, Coca-Cola spent $3.5bn last year. And this despite the fact that soda sales have been in decline for ten years straight!

The ad spend in the category is seriously out of proportion to revenue. Yet both Coke and Pepsi plan to spend even more on their flagship brands next year in their battle for consumers' affections. They are rivals in love, and will all but cripple or beggar themselves to impress the objects of their desire -- us.

This helps explain why the products of this expenditure are so expensive, so elaborate and yet do so little actual 'selling': they're not just advertisements, they're fitness advertisements.

originally posted by: Astyanax
a reply to: ZetaRediculian

Does that look like an eye to you?

Looks like a running shoe to me.

Maybe if Nike makes a clog?

originally posted by: MotherMayEye

originally posted by: ZetaRediculian
a reply to: MotherMayEye

Looks like you made some progress. Just trying to hash it out too.

It doesn't say what rooftop it is but watch the video and compare to the photos here www.a2zlocations.com...

There is what looks to be arabic writing screened into the peace symbol...can you figure that one out, too? I tried to find some way to translate and gave up pretty quickly:

I just asked my Iraqi co-worker if he could read the words and I was only half correct. It means "peace" and "hope".

سلام أمل

a reply to: draknoir2

Thank you again!

originally posted by: MotherMayEye
es...It does look like an eye to me and I see two nostrils.

Dark knight was something that crossed my mind though, but when I viewed the alleged 'real' photo of the black knight satellite from 1999. It has a caped feel. Perhaps that's why it is said to be a thermal blanket.

I think those photos are said to be of a thermal blanket because the astronauts who took the pics are the ones who lost the blanket.

originally posted by: draknoir2

originally posted by: MotherMayEye
es...It does look like an eye to me and I see two nostrils.

Dark knight was something that crossed my mind though, but when I viewed the alleged 'real' photo of the black knight satellite from 1999. It has a caped feel. Perhaps that's why it is said to be a thermal blanket.

I think those photos are said to be of a thermal blanket because the astronauts who took the pics are the ones who lost the blanket.

I haven't read the links to the other threads on ATS about it. But from what I read elsewhere, a thermal blanket is the leading theory on what the object was. I did not find anything definitive so I opted not to state it as a certainty.

originally posted by: Astyanax
Still, it's a massive amount. And it's primarily a product of what you might call Darwinistic sexual competition. You know how sexual selection promotes the unnatural growth of 'fitness advertisements' -- traits such as the peacock's tail, stag's antlers, etc, which are a burden to their possessors but which the opposite sex find attractive.

The ad spend in the category is seriously out of proportion to revenue. Yet both Coke and Pepsi plan to spend even more on their flagship brands next year in their battle for consumers' affections. They are rivals in love, and will all but cripple or beggar themselves to impress the objects of their desire -- us.

This helps explain why the products of this expenditure are so expensive, so elaborate and yet do so little actual 'selling': they're not just advertisements, they're fitness advertisements.

Those are natural, not unnatural.
Stag's antlers are not just cosmetic. If you're talking about sexual attraction in generalised species, there are plenty of traits that would attract a mate which are less superficial.

Apart from that, I agree with you though.

Also, I can't believe how big this thread is now. It worked!

a reply to: Gh0stwalker

Why did Pepsi release that? Simple, they wanted something mysterious, cool, not fiction to link their product to.

As far as the Black Night itself? ....pretty Awesome, so we are being watched?

originally posted by: veracity
a reply to: Gh0stwalker

Why did Pepsi release that? Simple, they wanted something mysterious, cool, not fiction to link their product to.

As far as the Black Night itself? ....pretty Awesome, so we are being watched?

I think 'Black Knight Decoded" has more to do with the guy who wrote it, James Frey, and his trilogy of treasure-hunting puzzle books, "Endgame." The second book in the series came out last month.

"The Calling" is the first installment in the "Endgame" trilogy, which chronicles "a global scavenger hunt for three keys," Frey told HuffPost Live's Josh Zepps on Tuesday. Within each of the three novels is a puzzle that readers can solve using the books as well as digital manifestations of the story on YouTube, social media and an interactive app. Whomever solves the puzzle in "The Calling" will find a key that opens a case of $500,000 worth of gold coins, which is currently housed at Caesars Palace in Las Vegas.

also...

Here’s more about Endgame:

Twelve thousand years ago, they came. They descended from the sky amid smoke and fire, and created humanity and gave us rules to live by. They needed gold and they built our earliest civilizations to mine it for them. When they had what they needed, they left. But before they left, they told us someday they would come back, and when they did, a game would be played. A game that would determine our future.

This is Endgame.

For ten thousand years the lines have existed in secret. The 12 original lines of humanity. Each had to have a Player prepared at all times. They have trained generation after generation after generation. In weapons, languages, history, tactics, disguise, assassination. Together the Players are everything: strong, kind, ruthless, loyal, smart, stupid, ugly, lustful, mean, fickle, beautiful, calculating, lazy, exuberant, weak. They are good and evil. Like you. Like all.

This is Endgame.

When the game starts, the Players will have to find three keys. The keys are somewhere on Earth. The only rule of their Endgame is that there are no rules. Whoever finds the keys first wins the game. Endgame: The Calling is about the hunt for the first key. And just as it tells the story of the hunt for a hidden key, written into the book is a puzzle. It invites readers to play their own Endgame and to try to solve the puzzle. Whoever does will open a case filled with gold. Alongside the puzzle will be a revolutionary mobile game built by Google’s Niantic Labs that will allow you to play a real-world version of Endgame where you can join one of the lines and do battle with people around you.

Will exuberance beat strength? Stupidity top kindness? Laziness thwart beauty? Will the winner be good or evil? There is only one way to find out.

Play.
Survive.
Solve.
People of Earth.
Endgame has begun.

Link

Some may see a bigger link to advertising Pepsi, I see a bigger link to the new Endgame book that came out last month.

Hopefully this signals the second coming of Crystal Pepsi.

originally posted by: PresidentCamacho
Hopefully this signals the second coming of Crystal Pepsi.

Tasted just as good twenty years ago.

originally posted by: ZetaRediculian
a reply to: tsctsc

Look, Zeta, I can't answer anything. I am here just brainstorming like everyone else (you included).

I know. I get a little involved sometimes.

Dark Knight

Black Knight

one is a fictional story and one is a fictional story....

hahahaha....ooops... yap my bad... I was halfway sleeping LOL

Dark knight, black knight, noir knight... well... absent-of-light knight

Anyways, it seems that the members here are doing a good job exploring the video, and I can't shed any more light on it. They notably have more knowledge and pantience than I.

And involved as I am, and curious as I am to find out "why" or even "if", I have no further ideas to bring up at this point, and I can't deny that I fear that a soda company, which has always been driven by money and market share, may just be really looking for a different marketing approach (poor or not).



I'll keep this issue on mind, and I'll be back to check new findings or to post new insights.

originally posted by: ZetaRediculian
a reply to: tsctsc

It's binary: I O

I'm sure it goes without sayingm but binary is held as a universal code which can supposedly be used to contact other unknown civilizations.

01100011 01101111 01110101 01100111 01101000 00101110 01100011 01101111 01110101 01100111 01101000 00101110 01100010 01110101 01101100 01101100 01110011 01101000 01101001 01110100 00101110 01100011 01101111 01110101 01100111 01101000 00001010 00001010 00111010 00101101 00101001

Oh yes, an before I forget, here's my answer to what you said:

00111010 01000100 00100000 01010010 01100101 01101101 01100101 01101101 01100010 01100101 01110010 00100000 01110100 01101000 01100001 01110100 00100000 01101010 01110101 01110011 01110100 00100000 01100010 01100101 01100011 01100001 01110101 01110011 01100101 00100000 01111001 01101111 01110101 00100000 01100011 01100001 01101110 01101110 01101111 01110100 00100000 01110011 01100101 01100101 00100000 01101001 01110100 00100000 01100100 01101111 01100101 01110011 00100000 01101110 01101111 01110100 00100000 01101101 01100101 01100001 01101110 00100000 01101001 01110100 00100000 01101001 01110011 00100000 01101110 01101111 01110100 00100000 01110100 01101000 01100101 01110010 01100101

a reply to: MotherMayEye

Some may see a bigger link to advertising Pepsi, I see a bigger link to the new Endgame book that came out last month

I'm not familiar with the Endgame book so I really can't comment but I don't think its out of the question. In the end though, its still just marketing. The reason I'm not ruling it out was because my first thought was that it was a new movie or something and it was odd. It reminded me of the Cloverfield trailer. They put out the trailer during one of the Transformers movies...my kids were into it. It was shaky cam footage of a party and then an explosion and the only information they gave you was a date. No movie title or anything. If you Googled the date, you were led to some My Space pages with characters from trailer, YouTube videos, a fake company that made a fake Slusho drink. All that provided the back story to the movie but none of it was mentioned in the movie except for posters and logos in some scenes. You might be able to find some stuff still. So this sounds similar to the book idea.


If you google "black knight decoded clues", it brings you to a twitter page with people talking about clues and "#blackknightdecoded". It looked pretty active but its from November 8th. So we might be late to the party. No idea what any of it means.

originally posted by: MotherMayEye

originally posted by: draknoir2

originally posted by: MotherMayEye
es...It does look like an eye to me and I see two nostrils.

Dark knight was something that crossed my mind though, but when I viewed the alleged 'real' photo of the black knight satellite from 1999. It has a caped feel. Perhaps that's why it is said to be a thermal blanket.

I think those photos are said to be of a thermal blanket because the astronauts who took the pics are the ones who lost the blanket.

I haven't read the links to the other threads on ATS about it. But from what I read elsewhere, a thermal blanket is the leading theory on what the object was. I did not find anything definitive so I opted not to state it as a certainty.

A very big, persistent, and "unusual orbiter" thermal blanket.
I read the same a long time ago in some website, however IMHO it's those kind of explanations given by people who want to discredit alien existence. Dunno.

originally posted by: tsctsc

A very big, persistent, and "unusual orbiter" thermal blanket.
I read the same a long time ago in some website, however IMHO it's those kind of explanations given by people who want to discredit alien existence. Dunno.

Those kind of explanations are given by astronauts who accidentally release thermal blankets into space and film them as they drift away.