Targetted audience in Walmart spending 250 Billion dollars in the next 10 years to bring back jobs?

I know this isn't a new ad and has been discussed before, but I'm curious of every ones input to the reasoning behind this action as I believe it could probably be one of the most telling signs of what to expect within the next 10 years from one of the largest global companies in the world.

I'm particularly interested in discussing how it will effect the US/world economy, time frame of events to keep an eye out for , and who was REALLY the targeted audience behind the AD in particular ?


I see a few possibility at the moment as to the motivation to do this:
1. The scariest financial doom porn as of yet:

In order for wall-mart to do this it has to make financial sense and for it to make financial sense the US workers have to compete with Chinese workers. This issue is not in work habits, or abilities but rather working conditions and quality of live. In order to compete with Foreign cheap desperate slave labor we have to become domestic cheap desperate slave labor.

2. Walmart economic bluffing:
Perhaps this was a bluff by Walmart to scare the Chinese gov't and work force from getting to big in there britches and demanding better pay and conditions?

I'm leaning towards this with a combination of #5 as to the reason at the moment. Especially since when the AD came out there were several news leaks of working condition violations in China and a somewhat negative image of Walmart at the time. Even the MSM and social media have covered the stories. In addition, its only natural for demands to rise over time even from China.

Its possible walmart is trying to remind the Chinese gov't and work force that it could get much worse than it already is.

3. Subtle Political warfare:

Perhaps this is a coordinated bluff with gov't agencies in the backgroud to remind the Chinese gov't that they should be careful when dealing with the US and there are options?

4. Impending negative work relations with China:
Perhaps Walmart has come privy to information about the open work relations with China coming to a close within the next 10 years?

5. PR:
This is just a PR stunt to get some positive Media coverage and nothing more?


6. Hillary Clinton:
For fun, being that Hillary is running and was a board of directors member with walmart, how do you see her play into this?

For those that haven't seen the ad:

a reply to: interupt42

What's the point of trusting Walmart when it is Walmart that contributed this economic situation we are in.

Besides the economy won't recover in decades for a long time. Most likely we will see a new Great Depression.

Maybe they want to sell US made products again like they used to. The commercial is vague on the details.

a reply to: starwarsisreal

What's the point of trusting Walmart when it is Walmart that contributed this economic situation we are in.

I think you may have misunderstood my point as it has nothing todo with trusting Walmart. Actually its the opposite or trusting Walmart.

The premise is that Walmart obviously wants America to see an ad about how they are going to invest 250B to bring back jobs to the US in the next 10 years. I'm questioning the motive and who is really the ad targeted too.

I don't think this ad responds to any specific problem that concerns Wal Mart. They simply have to keep repeating the message that Wal Mart is good so that the ever present message that Wal Mart is not the only thing customers ever hear.

Hillary won't lose anything for her affiliation with Wal Mart- liberals won't attack a Clinton and conservatives won't attack Wal Mart.

American workers will work for as much or as little as they can get without any commercials telling them so.

China doesn't have to be encouraged to keep hundreds of millions of people slaving away for the benefit of a select few.

originally posted by: Hoosierdaddy71
Maybe they want to sell US made products again like they used to. The commercial is vague on the details.

Of course that is also a possibility but IMO very unlikely .

Walmart is a corporation and it has a duty to maximize shareholder value and profits ,hence there is always a financial reason for corporate decisions.

So why does Walmart think that bringing back jobs to the US will maximize profits when it has done so well using cheap labor overseas?

a reply to: The Vagabond

Agreed with most of it.

China doesn't have to be encouraged to keep hundreds of millions of people slaving away for the benefit of a select few.

Agreed , didn't mean to suggest otherwise or to suggest the workers would see any benefit in any of this.

My reasoning was that perhaps China is requesting more money and benefits for the benefit of their upper select few and not for the benefit of their workers. Walmart is using this ad as a tactic to remind them to not get too greedy or they will pursue other options and they are serious.

Kind of like what Google is doing with google fiber to comcast and the other Oligopoly members of the telecom industry by implementing google fiber.

a reply to: interupt42


Walmart will maximize profit no matter where their products are made. Any well run business should.
Business must evolve or die, they must see investing in America as being in their best interest.
But of course this could just be a commercial blowing smoke up our butts...

a reply to: Hoosierdaddy71

Business must evolve or die, they must see investing in America as being in their best interest.

Agreed and Thats the kicker .

In order for them to see that investing in America as being in their best interest , it means that some major and possibly negative things are coming to America: for American labor to compete against Chinese labor.

One of the few things that could be positive as to the reason to bring back manufacturing jobs to America is automation with perhaps a leap in 3D printer capabilities that allow direct to consumer sales bypassing manufacturing all together?

Most of the other scenarios I see for it to make financial sense for Walmart , ends negatively for America in regards to quality of life.

But of course this could just be a commercial blowing smoke up our butts...

I keep that on the top of the list of likely reasons.

They can advertise all they want. I still do not patronize Walmart. Their prices really are higher than the stores I shop at. Sure they'll roboticize or what have you and that's probably where their money will be spent.

How hard did it hit us when we built up Japan after World War Two? How long did that burden last? China is huge and it's going to take time. The problem i have with this is that we're not going to be buying things like we used to anymore. With everyone on an equal playing field, there just isn't enough resources. That being said, there's two ways this pans out.

1. War

2. Slavery

In my opinion, Walmart ought to just be honest with it's advertising:

"Walmart: we give the eroding middle class and lower class the illusion of a middle class lifestyle!"

Yes, they give the illusion of being "middle class". I think this is subtly said with their slogan "Save money, live better".

I can buy three pairs of jeans at Walmart for the price I'd pay at a department store for one pair. The thing is, those three pairs won't last as long as the more expensive pair. This is the illusion. You might know you are getting cheap stuff, so you buy more to compensate -- but even compensating with quantity doesn't make up for the lack of quality.

originally posted by: interupt42
a reply to: starwarsisreal

What's the point of trusting Walmart when it is Walmart that contributed this economic situation we are in.

I think you may have misunderstood my point as it has nothing todo with trusting Walmart. Actually its the opposite or trusting Walmart.

The premise is that Walmart obviously wants America to see an ad about how they are going to invest 250B to bring back jobs to the US in the next 10 years. I'm questioning the motive and who is really the ad targeted too.

Motive? Seems something along the lines of a modernized Rothschild-Bank of England gambit. Wal-mart helps collapse the US economy worth trillions and then buys everything they can for pennies or less on the dollar. At the same time, they pull everything that they can away from China (in concert with other actors) and cripple their economy. Economic warfare 101.

Seems like a good plan, for Wal-mart anyway in the long term. If this is the plan, it will stimulate the US economy as industry and manufacturing comes back to North America. It might be a little painful the first few years, but after that there should be more gainful employment and more consumerism in North America.

But during the manufacturing transition from China back to North America, expect the Chinese financial bubbles to burst. And since this could easily be construed as economic warfare, expect a real war. Just as we don't want to wake sleeping bears, we also don't want to wake sleeping dragons.

Cheers - Dave

Perhaps...and this is pure speculation...

Maybe Walmart has a brain.

Think about this. If you don't have customers with money to spend, you aren't going to make money. Walmart needs customers to stay in business. Ergo, it's in Walmart's best interest to pay people just enough to keep them shopping at their stores.

I doubt Walmart will help strengthen the middle class, or do anything amazingly good for America -- but it makes sense from a purely profit-business based standpoint. If there are more people with money -- there will be more people to spend it at Walmart.

I've been saying this for ages -- the 1% are hacking themselves off at the knees by destroying the middle class.

Imagine you take bricks from your foundation to build a new penthouse on the top floor. The bricks are the foundation (the middle class) and the penthouse is the 1% or elite, richest people.

Eventually the foundation is going to be weakened so badly that the entire structure will collapse, and even those in the penthouse will suffer the fall. You can build a penthouse, just don't rob from the foundation -- do it slower while expanding the foundation. Everyone wins in this scenario.

originally posted by: MystikMushroom
Perhaps...and this is pure speculation...

Maybe Walmart has a brain.

Think about this. If you don't have customers with money to spend, you aren't going to make money. Walmart needs customers to stay in business. Ergo, it's in Walmart's best interest to pay people just enough to keep them shopping at their stores.

I doubt Walmart will help strengthen the middle class, or do anything amazingly good for America -- but it makes sense from a purely profit-business based standpoint. If there are more people with money -- there will be more people to spend it at Walmart.

I've been saying this for ages -- the 1% are hacking themselves off at the knees by destroying the middle class.

Imagine you take bricks from your foundation to build a new penthouse on the top floor. The bricks are the foundation (the middle class) and the penthouse is the 1% or elite, richest people.

Eventually the foundation is going to be weakened so badly that the entire structure will collapse, and even those in the penthouse will suffer the fall. You can build a penthouse, just don't rob from the foundation -- do it slower while expanding the foundation. Everyone wins in this scenario.

You make a good point, As a billion dollar business you can't survive if all your customers become dirt poor.

I don't care what Walmart does....

I'd rather pay more and drive across town to patronize a locally owned store.

a reply to: olaru12

I have a good example of this...

I needed new running shoes, and I did a lot of homework online. I thought I found a pair I liked on Amazon. I decided to go to a local running store that specializes in running shoes though. They took the time to video me running and analyze my gait and everything. I took their expert suggestion and ended up with a great pair of shoes!

I went back to Amazon and looked up the new shoes I just bought. They were the exact same price.

I paid the same I would have online, but I supported a local business and got great service.

a reply to: bobs_uruncle

Yeah thats some of my thoughts as well. I'm amazed that more people don't even think twice about the consequences of Walmart really doing this.

a reply to: LOSTinAMERICA

That being said, there's two ways this pans out.
1. War
2. Slavery

Assuming its not a bluff I tend to agree. I'm surprised this hasn't been the biggest doom porn as of yet .

The consequences and the reasons for Walmart to do this, does not paint a rosy picture for the American quality of life within those 10 years.

Luckily I think they they are bluffing but at least will find out in the coming years.

a reply to: MystikMushroom

Think about this. If you don't have customers with money to spend, you aren't going to make money.

Honestly , I think that is the motivation behind gov't welfare type programs and why they contain rampant abuse of funds , no common sense regulations , no limits, and contain Politically correct nonsense.

The Oligopoly that draft the laws in this country don't like consumers without money for the reason you state. Hence they create welfare programs with the guise of helping the poor. However, in reality its all about taking money from the middle-class that would be saving it , and making consumers of those that don't have any money to spend.

Its all about making consumers and not really helping , hence the poor continue to be live a life of poverty for the most part.


Its certainly possible that they have the foresight to see that there biggest consumer group that pays the highest product to profit margin are the American people. So as you suggest perhaps they realized maybe they hit the American consumer to much and they need to revive our spending habits by bringing jobs back to the US.

Also If any Corporation is able to see long term benefit over quick profits and see into the future its definitely Walmart.

Regardless the decision to do is huge and will greatly impact the world and multiple industries which amazes me that its not more of a hot topic.