Careful when you tweet about Clorox Bleach

Come on... PCness is quite out of hand these days.

The company followed this up with a formal clarification, which CNN Money published:

“We apologize to the many people who thought our tweet about the new emojis was insensitive,” said Molly Steinkrauss, a spokeswoman for Clorox.

“It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis — but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat.”

Link

As stupid as this is, maybe companies should just stay the hell off of social media? Really, who wants a commercial in the middle of a conversation between friends anyway?

a reply to: Gully

Out of hand?

Try off the planet.
My god, if people can't find something to be offended by, their life must be ruined.

We, as a species, currently suck.

a reply to: AshOnMyTomatoesLOL
You do realize the first tweet was basically an Iphone commercial as well right?

originally posted by: chiefsmom
a reply to: AshOnMyTomatoesLOL
You do realize the first tweet was basically an Iphone commercial as well right?

Yeah, so companies are tweeting ads to each other. Even worse.

Oh thanks for reminding me, we need to buy more Clorox.

Cha-Ching…

a reply to: Gully

??? Can you tell the rest of us, who don't click on every link, exactly what happened? Thanks.

I think we're missing the larger issue of what it means to be a country that still wants to keep it's whites white in the 21st century. America should be color safe. Just throw cold water on everything and call that keeping it clean.

No Press is bad press.

That said, wow. People will really find anything to fire up the ol' SJW Hatewagon for today.

a reply to: Aleister

Apple came out with new Emojis

Now, thanks to the iOS update, they come in a range of ethnicities and skin tones:

Clorox tweeted...asking where the bleach was.

People got offended thinking it was a racist post.

Clorox ✔ @Clorox
Wish we could bleach away our last tweet. Didn't mean to offend - it was meant to be about all the 🚽🛁🍷emojis that could use a clean up.

I don't get it? Is there a "clorox" emoji now or something?

The thing is when someone picks up on this kind of stuff on the internet its like a feeding frenzy...if this happened in the real life world and not the digital cyberspace one I doubt people would be acting so up in arms about it. When I saw the tweet it looked like they had used some clever character art to make a bottle of bleach. Good lord people need to find something better to do with their time.

Anything can be perceived as racist. If you have a multi-ethnic workplace, better be very cautious about your words. Saying the wrong thing whether intended or not can get you fired especially if you are Caucasian.

African Americans, are very perceptive to any possibility that a comment can be perceived as racist, if not said by one of their own race.

Perceiving a caricature of a bottle of bleach created with emoticons as a racist message is utterly ridiculous.

a reply to: Gully

I think sometimes people misunderstand what someone says and takes offense. It happens. I don't think this has much at all to do with PC. Just because someone gets offended, doesn't mean political correctness is involved. Sometimes it's just silliness.

No matter what - and I mean NO MATTER WHAT - you put out there today, SOMEONE is going to take offense. It's like a contest to see who can be more disagreeable.

a reply to: Gully

I read the article and I read a lot of the comments.
I still don't see what is offensive about the tweet.
Is it because bleach makes things white?
If so...
Will we be seeing white paint taken off the shelves at Home Depot?

originally posted by: Benevolent Heretic
a reply to: Gully
...
No matter what - and I mean NO MATTER WHAT - you put out there today, SOMEONE is going to take offense. It's like a contest to see who can be more disagreeable.

Oh, definitely.

originally posted by: butcherguy
a reply to: Gully

I read the article and I read a lot of the comments.
I still don't see what is offensive about the tweet.
Is it because bleach makes things white?
If so...
Will we be seeing white paint taken off the shelves at Home Depot?

Only if home depot tweets about it.

a reply to: eManym

I know what you mean. I know of a paper mill that put out a memo that the term 'black nipples' was not to be used for short pieces of black pipe. Instead, the term 'short pieces of black pipe, threaded at both ends' was to be used.
'nipple' is the term used when ordering a a short piece of pipe from an industrial supply house. It comes in stainless, brass, pvc, galvanized and black varieties.
I forgot to mention that all varieties of nipples could be called nipple .... except for the black ones.

there are too few authentic outrageous things in the world. so the outrage patrol must always lower their standard to find something to be outraged over.

This company operates near me. I heard most of their staff are black, lol.

It must suck when you KNOW a lawsuit is going to find you eventually.

How these people get their voices heard is beyond me and why we actually do anything about it is beyond the realm of comprehension.