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Designed by the ad firm M&C Saatchi, the campaign forms part of a wider £917m evasion and avoidance-busting programme which aims to raise an additional £7bn in tax receipts each year
I believe this to be the case, that individuals trying to cut a break in life are being made out to be so damaging society when companies such as Amazon, Google, or HSBC are ripping off billions more each year with their tax evasion, and effectively ignored.
Critics of the Revenue's approach have suggested it is already piling excessive pressure on some taxpayer groups because they are easy targets rather than being the worst offenders.
Margaret Hodge, chair of the public accounts committee, said last week there was "a mood of anger out there", with many feeling they are hounded by the tax authorities while those suspected of avoiding hundreds of millions of pounds "might be invited in for a cup of coffee with HMRC".
British officials have "lost their nerve" in tackling tax avoidance by global corporations and have presided over a £35bn tax gap as they pursue easy prey such as small businesses and individuals, a committee of MPs says.
Four US companies – Amazon, Facebook, Google and Starbucks – have paid just £30m tax on sales of £3.1bn over the last four years, according to a Guardian analysis.
Apple is estimated to have avoided over £550m in tax on more than £2bn worth of underlying profits in Britain by channelling business through Ireland, according to a Sunday Times analysis, while Starbucks has paid no corporation tax in Britain for the last three years.
Stuart Gulliver, the HSBC chief executive who has vowed to reform the crisis-hit bank, sheltered millions of pounds in a Swiss account through a Panamanian company and remains tax domiciled in Hong Kong.
Almost one in four of Britain’s biggest listed companies paid no corporation tax in this country last year – and almost half fail to disclose their tax payments to the UK at all, according to research by The Mail on Sunday.
Coffee giant Starbucks has paid £5m in UK corporation tax - its first such tax payment since 2009 - the company has announced.
A company spokeswoman said it had listened to its customers and would pay another £5m later this year. The move follows pressure from politicians and campaigners, and an agreement by world leaders last week to clamp down on corporate tax avoidance.
Starbucks has only reported taxable profit once in 15 years in the UK.
Nicola Sturgeon has weighed into the growing political storm over tax avoidance, branding it obscene, immoral and despicable, and promising a "zero tolerance" approach in Scotland...
The First Minister said "a whole political establishment" had negligently allowed tax avoidance to become routine, even though it robbed public services of essential funding.
So far, Revenue Scotland oversees only two devolved taxes, but its remit is expected to grow as more tax powers are devolved. From April, it will collect and enforce payment of a new Landfill Tax and the Land & Buildings Transaction Tax, which replaces stamp duty, which together are worth around £550m a year. From April 2016, Holyrood will also set all rates of income tax, worth around £10bn.
However the collection and enforcement for income tax will remain with HMRC.
originally posted by: beansidhe
However the collection and enforcement for income tax will remain with HMRC.
I can't stop myself caring, it winds me right up the hypocrisy.
originally posted by: Unity_99
I really stopped caring about anything they say and do.