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The network has been doing well financially but has been criticized, particularly by the scientific community, for some specials that have stretched the boundaries of truth. Most recently, animal rights activists were angered by the "Eaten Alive" premise of an explorer who would be swallowed by a giant anaconda. The reality turned out to be far less dramatic.
Discovery's annual "Shark Week" the past two years have featured fanciful "documentaries" about megalodons. The network also aired a show, produced by sister channel Animal Planet, about mermaids and another about a supposed Russian yeti.
"Brands are all about trust," said Ross, who is replacing former network head Eileen O'Neill and her interim successor Marjorie Kaplan, in an interview Thursday. "You can expand the universe of what people think you are, but there's only so much elasticity. On Discovery, that's why I talk about authenticity. Authenticity is job No. 1, 2 and 3."
Fictional documentaries, no matter their entertainment value, no longer have their place, he said.
"It's not whether I'm a fan of it," he said. "I don't think it's actually right for Discovery Channel and it's something that I think has, in some ways, run its course."
One of his first hires at Discovery is designed to send a clear message. John Hoffman, a multiple Emmy Award-winner who spent many years in HBO's well-regarded documentary unit, was named Discovery's executive vice president of documentaries and specials. As an independent producer, Hoffman most recently did the project "Sleepless in America" for the National Geographic Channel.
originally posted by: SlapMonkey
I know this has been a topic of discussion with relative intensity, and I certainly fall on the side of the fence that would like to see Discovery (Channel) return back to its educational roots and jetison its recent penchant for 'mockumentaries.'
I was glad to hear this:
The network has been doing well financially but has been criticized, particularly by the scientific community, for some specials that have stretched the boundaries of truth. Most recently, animal rights activists were angered by the "Eaten Alive" premise of an explorer who would be swallowed by a giant anaconda. The reality turned out to be far less dramatic.
Discovery's annual "Shark Week" the past two years have featured fanciful "documentaries" about megalodons. The network also aired a show, produced by sister channel Animal Planet, about mermaids and another about a supposed Russian yeti.
"Brands are all about trust," said Ross, who is replacing former network head Eileen O'Neill and her interim successor Marjorie Kaplan, in an interview Thursday. "You can expand the universe of what people think you are, but there's only so much elasticity. On Discovery, that's why I talk about authenticity. Authenticity is job No. 1, 2 and 3."
Fictional documentaries, no matter their entertainment value, no longer have their place, he said.
"It's not whether I'm a fan of it," he said. "I don't think it's actually right for Discovery Channel and it's something that I think has, in some ways, run its course."
Source
Here's to hoping that Mr. Ross holds true to his stated intentions.
Now, History (Channel), will you follow suit?
originally posted by: FalcoFan
a reply to: SlapMonkey
It's about time.
Maybe mermaids exist,I don't know,it just seems extremely lame to me as the topic of multiple shows.
UFO nuts (like myself) are prone to wearing tin foil.
I wonder what mermaid nuts wear/use.
originally posted by: IkNOwSTuff
Hopefully this guy cando the same with History channel,
I mean WTF does a bunch of pawnshop BS have to do with history??