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Hundreds of thousands of Facebook users were stunned to learn the social network had been manipulating their emotional state without their knowledge as part of a massive secret psychological experiment.
Scientists working for the social network made users into lab rats for a week in January 2012, to see if meddling with the posts they saw when they logged in would change their emotions.
The study found that by messing with the news feeds of 689,003 users, researchers could change the kind of status updates they'd make.
The paper says the automated testing: "“was consistent with Facebook’s Data Use Policy, to which all users agree prior to creating an account on Facebook, constituting informed consent for this research.”
If they were shown more negative posts from friends, the users would make more negative status posts, and the other way around.
The research paper, released in the PNAS journal this week, reads: "emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness."
It's not a huge change - just one-tenth of a percent difference - but that could mean hundreds of thousands of status updates a day.
Facebook's terms and conditions, which all users agree to, allow them to carry out research of this kind without telling users they're being experimented on.
The paper says the automated testing: "“was consistent with Facebook’s Data Use Policy, to which all users agree prior to creating an account on Facebook, constituting informed consent for this research.”
The researchers say they weren't able to see individual users posts at any time, and the positive and negative posts were selected automatically.
In a statement, the social network defended the research.
"This research was conducted for a single week in 2012 and none of the data used was associated with a specific person's Facebook account," they said.
"We do research to improve our services and to make the content people see on Facebook as relevant and engaging as possible. A big part of this is understanding how people respond to different types of content, whether it's positive or negative in tone, news from friends, or information from pages they follow. We carefully consider what research we do and have a strong internal review process."
Facebook's terms and conditions, which all users agree to, allow them to carry out research of this kind without telling users they're being experimented on.
originally posted by: DEV1L79
it makes you ask yourself what other mass experiments are taking place both on facebook and everywhere else such as with TV or music or news etc..
A big part of this is understanding how people respond to different types of content, whether it's positive or negative in tone, news from friends, or information from pages they follow.
www.mirror.co.uk...
How Washington and its Allies Use Social Media to Topple ... www.scgnews.com/ how-washington-and-its-allies-use-social-media-to-topple-governments- manipulate-public-opinion - View by Ixquick Proxy - Highlight 10 Apr 2014 ... The U.S. government's latest attempt to topple Cuba using social ... Use Social Media to Topple Governments & Manipulate Public Opinion. 10. How Washington Uses Social Media to Topple Governments and ... www.globalresearch.ca/ how-washington-uses-social-media-to-topple-governments-and-manipulate -public-opinion/ 5381683 - View by Ixquick Proxy - Highlight 11 May 2014 ... The U.S. government's latest attempt to topple Cuba using social media is .... example of social media being used to manipulate public opinion. 'US efficient at using social media to further its foreign policy ... www.rt.com/op-edge/cuban-twitter-us-surveillance-121/ - View by Ixquick Proxy - Highlight 8 Apr 2014 ... The US doesn't realize that its Cold War with Cuba ended 20 years ago, and is using social media to manipulate its people and achieve ...
originally posted by: DEV1L79
...it makes you ask yourself what other mass experiments are taking place both on facebook and everywhere else such as with TV or music or news etc..
The research paper, released in the PNAS journal this week, reads: "emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness."
This guy claims facebook is lying about their feature that analyzes movies or songs in the background by turning your microphone on, claiming that the information doesn't leave your phone. However, he says it's impossible for the phone to store the entire database of all songs and music to do the analysis locally, so it must be sending data to facebook, which is why he is positive they're lying.
originally posted by: intrptr
They don't agree to it. They have been deceived.
But now that they know I wonder how many actually quit Facebook behind it?
originally posted by: Arbitrageur
This guy claims facebook is lying about their feature that analyzes movies or songs in the background by turning your microphone on, claiming that the information doesn't leave your phone. However, he says it's impossible for the phone to store the entire database of all songs and music to do the analysis locally, so it must be sending data to facebook, which is why he is positive they're lying.
originally posted by: intrptr
They don't agree to it. They have been deceived.
But now that they know I wonder how many actually quit Facebook behind it?
He has something like 10,000 followers (I think) on facebook, but he's had enough of their shenanigans and explains why:
Delete your facebook
I don't have a facebook account to delete, but if I did, I'd probably delete it, but oh wait, you can't delete it, right? Don't they keep all your data even after you stop using it?
Anyway I thought this video was relevant because it describes a number of other things about facebook that seem "creepy" and deceptive.
originally posted by: Witness2008
a reply to: DEV1L79
Why am I not surprised by this? I cringe anytime I know of someone posting personal details on a monster social networking site like face book. How lost can a human get?
I know of whole families that only know how to communicate with one another on facebook. WTH.
Facebook....the quintessential stock yard.
They don't agree to it. They have been deceived.
I don't have a Facebook account to delete…
Anyway I thought this video was relevant because it describes a number of other things about Facebook that seem "creepy" and deceptive.
postings pics of yourself in a self obsessed and vein attempt at being popular is pretty pathetic.
The thing is, he still seems to have the same attitude, now he just doesn't wear it on his sleeve. If the CEO of the service thinks the users of the service are idiots, one has to wonder if the CEO could be right, especially after he's said as much and admitted it.
Mark Zuckerberg admits in a New Yorker profile that he mocked early Facebook users for trusting him with their personal information. A youthful indiscretion, the Facebook founder says he's much more mature now, at the ripe age of 26.