reply to post by epitaph.one
No, I will not pass the buck and 'blame the parents' .. not 100%, probably 50% at most
And here's why:
marketing works this way: it creates the desire -- then it caters to the desire it's created
Very simple. They boast about it. It's what they're paid to do. And it's very effective.
Here's an example: in Indonesia, millions are dirt poor. Many live in converted, large converted boxes, taped together. Documentaries show them
all the time. They earn their living by scrabbling through mountains of filthy, stinking, rat-infested, smoking garbage. They seek used toothpaste
tubes, carboard packaging .. anything that can be re-used. For this (often working 14 hours a day) they receive a few cents or dollars a day.
All this was shown in a documentary aired a few years ago. The film-crew selected a family considered typical of these garbage dump dwellers (they
live on the edge of the garbage-mountains).
The young wife and her several children were cramped in a low construction made of packing cases, cardboard, tin. Dirt floor. No furniture. No
education. The husband spent his life picking through garbage along with thousands just like him. Exhausting, filthy 'work' for next to nothing
reward.
The film-crew asked the wife to show them the contents of her shopping bag when she returned home. She produced a tube of Colgate toothpaste. A jar
of Nescafe instant coffee. Some packets of international-label biscuits. A few vegetables to make into a thin soup for the evening meal
The film-crew asked why instead of these hugely expensive Western items (toothpaste, coffee, biscuits, etc), she had not instead bought relatively
inexpensive and much more vital vegetables and fruits at the local markets.
The young woman pointed to the family's pride and joy .. the television. It was literally a family-SHRINE. It dominated the cardboard box
'home'.
The young woman replied, very earnestly and sincerely:
' Because Colgate is important for our tooths. And the coffee is very healthy .. it
gives us energy and makes us feel happy '. Same with the biscuits and other Western products. (she was just repeating the tv commercials'
claims. And because they were 'western and good', she'd believed every word. Western products were to her the ultimate status-symbol. Her
bedraggled kids were soaking up all this 'wisdom')
She explained to the film-crew that she had learned the 'benefits' of Western products from the television.
Her ambition, she said, was to 'go to America' and live in a big house and have unlimited access to all those wonderful Western products, in the
same way the Americans she watched non-stop on her tv did
After another shot of the woman's husband as he fought and crawled through filth mountains, searching for used toothpaste tubes and other items and
after showing him staggering exhaustedly home with his few cents in order his wife could buy more 'superior' Western products, the film-crew next
interviewed the manager of a marketing corporation in one of Indonesia's large cities.
' You run commercials for items like Nescafe and Colgate all day long on tv' said the film-crew,
' Yet this is such an impoverished
society. They can't afford homes or education or staples. Yet you're advertising items which cost more than their entire disposable income. How
come? You must be working at a loss. And how come these severely impoverished households nearly all have a big television ? '
The marketing guru smirked. Smirked. He couldn't help himself. Because he was going to reveal what he clearly believed to be the 'genius' theory
behind it all.
He explained that the televisions were hugely subsidised .. no deposit and low weekly repayments. The poverty-stricken would rather starve than lose
their tv, he explained, so they always paid the repayments. Television gave them hope, dreams, a view into a world they longed to enter ..
western-society. Tv was all that kept them going, millions of them. Oh yes .. they would always find money to for the low repayments, one way or
another. Anyway, he added .. the tvs were superceded models from the west, although the Indonesians weren't aware of it. They believed they had
'latest technology'.
As to the rampant advertising on tv of Western consumer items such as Nescafe and Colgate .. yes, at the MOMENT, he said, sure .. they were running at
a loss.
BUT, he said .. there were tens of millions of Indonesian consumers out there, soaking up the tv commercials .. wanting those items.
' Through our advertising, we create the desire' he smirked. ' Then -- we cater to that desire '. In other words, they were creating a massive
future market for the goods.
The old 'supply and demand' --- although in this, as in most cases (here in Western countries as well) it's more a case of 'Create the demand.
Then satisfy that demand '.
By producing pole-dancing slut-dolls and displaying them on supermarket shelves .. in tv commercials --- they are 'advertising'. Kids see the
slut-dolls. Parents see the slut-dolls. Commericals will no doubt portray the slut-dolls as 'cute' and
'see how she twirls around and around
'. And they'll probably use innocent looking little kids in the commercials, giggling as they afix the slut-doll to the pole and then twirly,
twirly, she spins around, with the camera focused on slut-doll's innocent-looking round baby eyes ....
' aaaawww .. aint' it KEWT ? '.
The commercials won't focus on the sexuality. They won't insert clips of a real-life pole dancer with her tired, dead eyes and meat for sale. No
.. they'll present the slut-doll as 'cute', 'innocent'.
And kids will see the commercials. And other kids they might know from school will already have one. And then the other kids will want one. And
they'll beg and whine. Parents will say,
'Oh what the hell, it's just a doll. Tell her she can have one for Christmas if she still wants one
by then. Just shut her up from whining, I've got a headache and need to get my tax completed'.
Would the child have wanted the slut-doll if it had never been created and advertised on 'child-time tv ' ? Nope.
Would the parent even consider buying their child a slut-doll if THEY hadn't seen in on tv and hadn't been whined at by their child ? No
So I won't 'blame the parents' 100%. Any more than I'll blame those poor Indonesian peasants 100%. They're stupid, sure. But they've been
programmed to be stupid by those who have most to gain from lack of discernment and basic thoughtlessness .. call it 'stupidity' if you like.
I blame the bastards with the agenda. And the agenda NOW is, the sexualisation of kids. They've achieved everything else they set out to do ..
destruction of the family unit, introduction of drugs, misogynistic rap, binge-drinking teenagers, proliferation and wide acceptance of pornography,
degradation of women (and by extension, of men, of children) via 'stars' such as Pamela Lee Whatsherface and her massive inflated boobs and
examples. Photos of Perez Hilton and others climhing in and out of cars sans underwear. Sure .. they've got the unthinking world's populations
attention firmly in their groins.
And now they're going after kids. Been going after them for quite a while, actually.
They are creating the desire and acceptance. Then -- they will cater to that desire, seeing it will have BEEN 'accepted as normal, healthy,
harmless'.
So I blame Them -- those with the agenda. I blame Them first. Then I blame the parents (those who comply with the agenda) and their
easily-compromised sense of morality
[edit on 30-8-2009 by St Vaast]